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Alliance Promotes Brierley To Director Technology Solutions

Lance Brierley will play a key role in the development and deployment of Alliance eCommerce.


The Aftermarket Auto Parts Alliance announced the promotion of Lance Brierley to director technology solutions.


Brierley will play a key role in the development and deployment of Alliance eCommerce, communication and integration solutions for Alliance shareholder members and their customers across all distribution channels.

“Lance and I have been working together to solve aftermarket problems and improve distribution efficiencies for many years while he was at Epicor and MAM,” said Dale Hopkins, CIO and VP at the Alliance. “Consequently, I am confident in his ability to deliver innovative solutions while leading our agile development efforts here at the Alliance.”

Brierley fills a vital role for the Alliance headquarters office in San Antonio, with a focus on problem-solving across a variety of platforms and information technology tools. The collection of industry-leading solutions in the Alliance Technology Suite is unique, and keeping these on the cutting edge both in deployment and application is critical to Alliance shareholder members, the Alliance noted in a news release.

“Lance has been a great addition to the Alliance Information Technology team,” said John R. Washbish, president and CEO of the Alliance. “Our headquarters office and our shareholder membership value Lance’s ability to analyze, design, and roll out technology solutions efficiently and effectively.”

The promotion to director technology solutions was effective Feb. 1.

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