FENTON, Mo. AMS Automotive LLC has announced the introduction of its disc brake pad and drum brake shoe program. The introduction is part of a strategic evolution brought on by the company’s December 2012 purchase of Inwood Automotive Products, a supplier of high-quality brake products throughout the U.S. and Canada. Gil Pulliam Jr., a 21-year veteran of the aftermarket and former vice president and general manager of Inwood, has been appointed brand manager brake products.
According to Don Keeling, director of business development, “We have been working diligently to improve and successfully integrate the Inwood program, in order to reflect the high standards for quality, service and value that have become the hallmarks of AMS Automotive.”
Notable post-acquisition changes include:
Branded availability of RhinoPac, New Generation and World Car that complement and match the current AMS branded lineup of clutch systems and gas-charged lift supports
Redesigned packaging that utilizes high-resolution graphics and trilingual verbiage to clearly convey features and benefits
YouTube hosted videos that provide technical and promotional support
35 new SKUs, bringing total 2013 model year vehicle coverage to 442 applications
Keeling further added, “Our lineup includes different friction levels designed to fit a variety of driving styles and braking needs, while also meeting the quality and price demands of the aftermarket. This includes specific formulations designated as commercial-grade, premium-grade, professional-grade and service-grade.”
Friction levels include:
TITAN Severe Duty Disc Brake Pads Commercial-grade semi-metallic formulations designed to satisfy, the fleet range of vehicles
UltraQuiet Disc Brake Pads Premium-grade application-specific formulations, including more than 280 SKUs with hardware and 56 SKUs with electronic wire sensors
ProQuiet Disc Brake Pads Professional-grade application-specific formulations that include hardware in the top 125 SKUs
INTIMIDATOR Disc Brake Pads Service-grade semi-metallic and ceramic formulations, designed for budget-conscience consumers
ProQuiet Brake Shoes Professional-grade all-new that includes the necessary attaching hardware
Visit www.amsautomotive.com for more information.