ANCO Returns As Official Wiper Blade Of The National Hockey League

ANCO Returns As Official Wiper Blade Of The National Hockey League

The brand’s ‘The Right Blades Matter’ message to continue promoting importance of proper visibility among millions of hockey fans.

 

SOUTHFIELD, Mich. – Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., today announced that its ANCO Wipers brand is returning as the official wiper blade of the National Hockey League (NHL) for the 2014-15 season. This exclusive relationship has helped ANCO engage with millions of hockey fans and vehicle owners in key markets throughout North America and communicate the vital role wipers play in vehicle safety.

“The right blades matter when you’re behind the wheel during a rain storm, driving in snowy conditions or when you need to clear your windshield of debris, and they absolutely matter in the lightning-fast action of an NHL game,” said Mike Proud, director of marketing, North America, Federal-Mogul Motorparts. “We were confident that this message would resonate with fans when we began our NHL relationship in 2013, and we were right. This innovative program has helped ANCO dealers connect with safety-conscious consumers in each NHL market and beyond.”

The geographic footprint of the NHL – with 18 of 30 teams based in comparatively high-precipitation northern cities – is ideally matched to the North American wiper market, enabling Federal-Mogul Motorparts to develop and deploy innovative local promotions and other highly targeted campaigns to attract consumers to dealers who sell and install ANCO products, according to Proud. This approach enabled the brand to sell a record number of NHL-themed promotional packs in 2013 by engaging with both dealers and consumers through an array of interactive programs.

ANCO will continue its sponsorship of a variety of NHL events, including the 2015 Bridgestone NHL Winter Classic, and contests, and premium ANCO products will be featured in broadcasts and online advertising and social media activities. “Hockey fans are incredibly passionate about the sport, and the NHL and our other hockey-related programs help us gain attention for a very important safety message – that replacing worn wipers with best-in-class ANCO products can help you stay safe on the road,” Proud said.

“We are thrilled to have the ANCO brand return as a partner, as their NHL themed promotions amplify our presence in key times throughout the year,” said Brian Jennings, chief marketing officer and executive vice president, NHL.

As “The Clearest Choice in Wiper Blades,” ANCO for more than a century has been the leader in premium replacement wiper blades and related products engineered to help keep families safe through a clearer view of the road ahead. ANCO premium wipers utilize exclusive designs and materials and are engineered with the latest technologies to ensure a clear, streak-free wipe in any driving environment. ANCO premium wipers also offer innovative connection systems that ensure fast, easy wiper replacement on any applicable vehicle.

To learn more about ANCO Wipers and related products, contact your ANCO dealer or visit www.ANCOwipers.com. Like ANCO on Facebook at https://www.Facebook.com/ANCOWiperBlades and follow ANCO on Twitter atwww.twitter.com/ANCOWiperBlades for product updates and special promotions.

You May Also Like

Registration Open for 2024 AWDA Business Conference

The 77th annual conference is scheduled for November 3-7, 2024 in Las Vegas.

Registration Open for 2024 AWDA Business Conference

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, announced registration is now open for the 77th annual AWDA Business Conference, sponsored by Dayco, which will take place Nov. 3-7, 2024, in Las Vegas, Nev. The AWDA Conference is an annual business event that brings together the premier companies of the industry for high-level, private, one-on-one business meetings, the Association said.

KYB Celebrates 50 Years in North America

As it celebrates the past and looks to the future, KYB said it continues to grow, with a new product line scheduled for release in 2025.

KYB Celebrates 50 Years in North America
Hot Shot’s Secret Introduces Red Diamond Motor Oil

The company said the oil is formulated to fully meet the General Motors dexos1 Gen 3 specification, among others.

Hot Shot's Secret Introduces Red Diamond Motor Oil
Lubrizol Announces New Oil Additive Solution

The company said the additive will enable oil marketers to meet the performance requirements of ILSAC GF-7.

Lubrizol Announces New Oil Additive Solution
Robert Roos Joins NEXUS International Executive Committee

Roos is the president & CEO of The Pronto Network – APSG and president of NEXUS North America.

Other Posts
Positrak Celebrates 12-Year Anniversary of Flagship Product

The company says it sold 430 Positrak Pro systems since 2012.

Positrak Celebrates 12-Year Anniversary of Flagship Product
Purolator Rebate Campaign Promotes Summer Maintenance

Consumers can receive up to $15 on qualifying oil, air and cabin air filters.

Purolator Rebate Campaign Promotes Summer Maintenance
Highline Warren Expanding with New Distribution Center

The company will be hiring to fill positions at the Vacaville, California, DC throughout the remainder of the year and into early 2025.

Highline Warren Expanding with New Distribution Center
Dayco Announced as Title Sponsor for 77th Annual AWDA Conference

This is the third year Dayco has served as the title sponsor of the annual business event.

Dayco Announced as Title Sponsor for 77th Annual AWDA Conference