To make the sale, you have to know the products.
Every April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 18 essential product categories.
Batteries
Belts & Tensioners
Brake Calipers
Brake Systems
Coolants
Exhaust
Fuel Pumps
Lighting
Mounts
Oil Filters
Oxygen Sensors
PCMs
Premium Friction
Ride Control
Spark Plugs & Wires
Specialty Chemicals
Water Pumps
Wipers
Dorman offers these three tips to help to determine if it’s a valid warranty claim.
It’s been estimated that fraudulent warranty claims cost auto parts stores $600 million every year.
Those costs stem from a number of expenses that are set in motion by a return, including manually processing credits; reverse logistics and transportation; repackaging products; and additional quality-control testing to rule out major defects in materials.
These simple guidelines will help you ensure that your customers have everything they need.
This often-overlooked undercar part
ensures a smooth transfer of rotational motion.
Automotive solenoids translate electrical impulses into mechanical movement.
Even EV batteries aren’t immune to the effects of extreme winter weather.
Customer service should be your number one priority, and it all starts with the greeting.
Screwdrivers come in many shapes and sizes, and they are not created equal.
Being able to answer this question can help prevent them from failing prematurely.
With the proliferation of computer electronics, there were just too many sensors and wires.
