APA Names Drew Fondren New Marketing Administrator

Fondren will report to Jan Larson, director of marketing.

Published: May 2, 2023

Automotive Parts Associates (APA) announced the hiring of Drew Fondren as marketing administrator.

Fondren will assume the position of marketing administrator effective May 1.

Fondren joins APA from outside the automotive aftermarket. He received his bachelor’s degree in integrated marketing communications (IMC) and master’s degree in journalism with an emphasis in IMC, both from the University of Mississippi.

Fondren will report to Jan Larson, director of marketing.

“I am excited having Drew on board and looking forward working with him,” Larson said. “Drew will be focusing on the launching of the Professionals’ Choice banner shop program as well as communications with our shareholders, members, and suppliers. Drew is a great addition to APA.”

Federated Upgrades Car Care Center Program

The program features updated signage, marketing support, image-enhancing tools, wearables and business-management assistance.

By Josh Cable

Josh Cable is the editor of Counterman and ShopOwner. He joined Babcox Media in January 2017, and has been working in the field of journalism since 1999.

Published: February 13, 2024

Federated Auto Parts has added several enhancements to its Federated Car Care program designed to help its Car Care Center customers improve and grow their businesses.

“The Federated Car Care program continues to be the industry’s premier support program for professional automotive service providers,” said John Marcum, director of marketing for Federated Auto Parts. “Federated has always supplied its Car Care Center customers with brand-name quality parts, extensive training and marketing support. We recently upgraded the program with additional business-management support and training opportunities that help shops increase their bottom lines.”