Automotive Parts Associates (APA) announced the hiring of Drew Fondren as marketing administrator.

Fondren will assume the position of marketing administrator effective May 1.

Fondren joins APA from outside the automotive aftermarket. He received his bachelor’s degree in integrated marketing communications (IMC) and master’s degree in journalism with an emphasis in IMC, both from the University of Mississippi.

Fondren will report to Jan Larson, director of marketing.

“I am excited having Drew on board and looking forward working with him,” Larson said. “Drew will be focusing on the launching of the Professionals’ Choice banner shop program as well as communications with our shareholders, members, and suppliers. Drew is a great addition to APA.”