LIVONIA, Mich. – ATEQ announced it has established a working partnership with ASM to represent sales of ATEQ TPMS tools.  

ASM has more than 90 years combined experience in the automotive, retail, T&E and heavy duty market segments with the knowledge and relationships to help ATEQ succeed in the Southeast and beyond, the company said.

ASM will represent sales of ATEQ TPMS tools within the following states: West Virginia, North Carolina, South Carolina, George, Tennessee and Alabama.

“With ASM working with [ATEQ], we will be able to bring our unique perspectives, strengths and aftermarket knowledge together for successful sales and marketing goals in the Southeast region of the U.S.,” said Eri Muca, national sales manager of the TPMS aftermarket eastern region at ATEQ Corp. “This is especially exciting considering the VT56 OBDII is set to be released to at the end of June 2014.”

ASM will promote the following ATEQ TPMS products:
•ATEQ VT56 OBDII
•ATEQ MITSURESET
•ATEQ VT55 with OBDII & Kit
•VT30 TPMS Diagnostic Tool
•VT15 TPMS Trigger Tool
•TPMS Check Box
•TPM Quickset
•TRP Gauge