Brian Cruickshank, Author at Counterman Magazine - Page 5 of 8
Here’s Your $39 Brake Job

When does a $39 brake job hurt this industry? It damages the industry’s reputation every time a brake job doesn’t cost $39.

Selling Specialty Chemicals

In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty

The Program Group Puzzle

As the program group universe continues to consolidate, groups are looking to find their niche in the ever-increasing quest for shareholder value, retention and recruitment.

Raw Materials Hit Raw Nerve for Suppliers

Have you bought a tank of gas lately? Prices for petroleum, copper – and particularly steel – are putting the squeeze on suppliers.

Is it Time to Change Your Customers’ Wipers?

Should there be a set season to do specific car maintenance? Or can customers trust themselves to keep up with vehicle care?

It’s a Solution, Not a Cost

There are precious few things in this business that can’t be solved with employee and customer training. Here are just two examples. Is there anything training can’t solve? In the lofty circles of industry cocktail party conversation, lots of lip service is devoted to all sorts of industry woes. Perhaps none, however, is as lamented

See and be Seen Visibility Products

Visibility products, such as lighting and windshield wipers, are safety items that must be periodically replaced. But often, they are only purchased as an add-on sale. That means, you need to be familiar with the products, their installation and technology.

You Want Fries with That?

It’s no clich: Add-on sales can add some serious numbers to your store’s bottom line. Just ask any waitress.

Which Is It?

Consumers say they want quality. The big question is: Are they willing to pay for it?

The Super Stores

An In-Depth Look At The 20 Largest Store Groups The big distributors in the industry just keep getting bigger. See how the most influential store groups in the industry have grown over the last 12 months.

Special Report: Data Warehouse

Running a business requires more than just an Excel spreadsheet. Aftermarket Auto Parts Alliance has discovered a way to bring the power of the group to the business of benchmarking.

Special Report: Data Warehouse

Running a business requires more than just an Excel spreadsheet. Aftermarket Auto Parts Alliance has discovered a way to bring the power of the group to the business of benchmarking.