Brian Cruickshank, Author at Counterman Magazine - Page 7 of 8
Wanna Work Third Shift?

Customers expect a lot, and it’s up to the industry to cater to those expectations. In some cases, it’s our duty to change them.

Different is Good

Hyper differentiation is the key to surviving in the increasingly crowded world of auto parts distribution.

No Time to Train?

Don’t have time to train? You’re not alone.

Changes in Leadership

So far, 2004 has brought notable changes in leadership at several distribution powerhouses, including the passing of an industry icon.

He’s Ready to Sell

Selling your store is the easy part. The hard part is figuring out when you want to sell – and to whom.

Looking Back, Looking Forward

The more things change in the automotive distribution business, the more they stay the same.

Price Check on Aisle Nine

Data between trading partners doesnt match up, which creates all sorts of problems – and wastes millions of dollars. Imagine an upside-down world in which everything you say is misinterpreted or misunderstood by nearly everyone with whom you come in contact. It wouldn’t be very fun. Imagine ordering a hamburger and getting a hot dog.

A Helping Hand

Customers can sometimes be a real headache. But they’re also the very reason you’re in business. Make sure they stay in business too.

Terrified of Technology?

Technology can be terrifying, especially when you’re the one writing the check for it. But to ignore it brings even scarier nightmares.

Recognition For a Job Well Done

In order to be successful, any group, team or store needs a good leader – it can make or break your business.

Check Engine Light — Opportunity or Obstacle?

This month, Counterman explains how your store can leverage that little light to perk up service and sales. But beware: Pulling and interpreting OBD codes is not as simple as it seems.