Wipers: A Sales Window of Opportunity
Let’s face it: Wipers are generally – and unfortunately – replaced only when the motorist can’t see through his or her windshield. Nevertheless, wipers are a fast growing category and offer some nice margins, particularly among premium lines. With just a little extra sales and marketing push in this area, the typical jobber can achieve
Selling Loaded Callipers
Loaded calipers provide a variety of benefits when doing brake jobs on customers’ vehicles. Most brake suppliers have a loaded caliper program today so availability is seldom an issue. If price becomes a hurdle, that’s when it’s time to inform your customers of the features and benefits of loaded calipers. One of the advantages for
On a Mission
Keep an eye out for the next issue of Counterman. It will include an all-new product-specific technical training series.
Pep Boys Takes a New Look at Customer Experience
Company reevaulates customers and product mix as it looks to remap and revitalize the shopping experience.
12th Annual Tech Forum
Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
Accessory Opportunities
Automotive accessories are big business and can provide additional profit centers for retailers and even traditional jobber stores – if they know how to market them and are familiar with what’s hot and what’s not.
Antilock Brake System
Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond
Selling Chemicals
High margin, high-turn automotive chemicals are an important part of front-of-the-counter inventories. Specialty automotive chemicals and additives are one of the few lines in your store that can provide both turns and nice margins. Check out your own store shelves and you’ll be amazed at how many different products are there. Besides a huge array