Dave Zeiger, Author at Counterman Magazine
There Goes the Neighborhood

What do you do when a new competitor moves into your area? You have two choices: Give up or fight for that marketshare you’ve worked so hard to capture.

Sell Trust by Educating Your Staff

When was the last time you saw a manufacturer’s rep? But with the disappearance of the rep comes the realization that product education must be a self-taught endeavor.