FRAM, Author at Counterman Magazine
Advanced Filtration Is Key to Vehicle Longevity

Let’s face it, we love our cars – and we drive a lot. According to statistics from the U.S. Department of Transportation, Americans drive more than 13,000 miles per year on average. Although the miles continue to rack up on our cars and trucks, their overall shelf life keeps increasing. Once upon a time, vehicles

Protecting Your Vehicle in the Winter

Depending on where you live, autumn is an idyllic time of year with bright colors and mild temperatures. If there is one downside though, it means that winter is on its way, which means frigid temperatures, snow, ice and difficult road conditions. The lifespans of cars and trucks are increasing all the time, so protecting

Fill Your Customers in About Total Vehicle Filtration

If you’ve ever wondered what one of the biggest threats to a vehicle’s engine is, the answer is microscopic particles. If these tiny specs of dirt and dust aren’t filtered properly, they will quickly accumulate inside the engine, which can cause significant damage to many parts. Worse yet, this can lead to complete engine failure.

FRAM® Provides Next-Level Engine Protection for the Summer

For many people, road trips are an enjoyable summertime tradition. Whether you’re taking the family outon vacation, traveling for sporting events, or just hitting the road for some mind-clearing relaxation,summer usually means miles. Since 1934, Pros and DIYers everywhere have relied on FRAM® to get the most complete engineprotection. When it comes to making sure

SRX Series a Natural Fit for FRAM®

When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some

NASCAR Cup Series Driver No Stranger to Vintage Rides

Daniel Suárez grew up restoring old cars in his hometown

The Importance of Changing Cabin Air Filters for the Winter

Keep the air in the cabin clean and the warm air flowing freely

Help Drivers Prepare for A Stop-and-Go Summer

It’s almost summer, also known as orange barrel season in many parts of the United States. Summer 2021 is looking like another construction-heavy season, with states gearing up for thousands of miles in road projects. At the end of March, the Ohio Department of Transportation released its 2021 construction season plans, covering 4,596 miles of

Prepare Boat and Camper Towers for Extra Engine Stress

When the weather starts to get warmer, the roads fill up with eager travelers. That’s especially true in 2021. According to a Harvest Hosts survey, 76% of respondents plan to travel more than they did in 2020, and 69% do not feel safe getting on a plane. For those planning to travel by road, 61%

Advancements in Cabin Air Filtration Technology Improve Air Quality

The latest advances in cabin air filter engineering are raising the bar for in-vehicle air quality. Cabin air filters were introduced in 2000 as a method for providing cleaner and healthier air inside vehicles. Standard cabin air filters effectively trap particulates in the 5–100 micron range, such as dirt, dust and allergens. However, these filters

A Key Recommendation for Spring Vehicle Maintenance After a Harsh Winter

After the harsh temperatures of winter have taken their toll, spring vehicle maintenance requires checking all the right boxes to ensure dependability for everything from local errands to summer road trips. But before your customers drive off to the beach this summer, one of the key recommendations topping your list for spring maintenance must include

In a “stay at home” world, vehicles still need to be maintained properly and regularly

As we approach the one-year anniversary when terms like “lockdown,” “social distancing” and “work from home” became prominent parts of the lexicon, we can begin to take stock in just how much has changed. While the true definition of what the “new normal” will be in a post-pandemic world is still not fully known, it’s