New Nameplates Mean New Challenges
Once upon a time, it was easy. But it sure got complicated with the addition of Japan, Swedish, German – and now Korean – nameplates. What’s next? China?
What do Import Technicians Want?
As the line between domestic and import continues to blur, addressing the needs of the import parts market grows in importance. Do you know what your import techs really want?
Import Parts Sales: It’s a Whole Different World!
Think selling domestic lines is the same as selling import products? I thought so, until I entered the world of the import parts specialist.