Gary Goms, Author at Counterman Magazine - Page 10 of 11
~
Which do Techs Want More: Name Brand or Price?

Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?

Retailer vs. Wholesaler

What’s the difference between the retail and wholesale markets in modern parts distribution? Some say the overlaps between the markets are huge, some say not.

The Import Parts Market

The import parts market began as a slow evolution and has turned into a revolution with more Hondas and Toyotas on the road than American manufacturers could have ever anticipated.

When Mistakes Happen

A succession of seemingly innocuous parts-ordering mistakes results in a Mount Everest-sized pile of returns, a lop-sided inventory, a redundancy of effort and a dwindling bottom line can make a jobber want to pull his hair out.

Electronic Accessibility

As electronics and computer controls advance in technology, the real issue for the aftermarket is the ability to repair these systems.

Dealership Parts Departments and Parts Sourcing Decisions

Are you being one-upped by your local dealership parts department?

Paper vs. eCatalogs

Paper catalogs have their place, but in-shop e-catalogs change the shop/store dynamic.

OE or Aftermarket?

Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.

What do Drivers Really Deliver?

Your delivery drivers are delivering parts. Are they delivering a positive image of your store too?

The Great Pricing Debate

Mark up, gross profit, turns, coverage, warranties, delivery, margins and availability are all items that weigh heavily in the Great Pricing Debate.

Charging Up Ignition Part Sales

Consider all the SKUs your store has to carry just in spark plugs, and you can see how ignition system parts are fast becoming a complicated line to manage.

The “Silver Bullets” of Fuel System Diagnostics

Have your fuel pump returns gotten sky high? Understanding the root cause of installer mistakes is the first step to successfully managing fuel system parts sales and returns.