Collaborating with the Enemy
The high level of warranty returns in the industry is certainly one of our enemies. It appears to me, somewhat ironically, that an opportunity for true collaboration may exist within this industry-wide problem. This marketing "tool" (some might call it "sham") just might offer enough similar circumstances and ill-fated characteristics to entice parts manufacturers and
Outsourcing the Brand
I recently read an article that discusses a new retail strategy – Pay N Save – from aftermarket retailer CSK Auto. According to the article, the Pay N Save concept was created to provide a "convenient, easy-to-shop alternative to the mega-store hassle." A Pay N Save spokesperson said, "you can think of a Pay N
Differentiate…Or Die
In true “survival of the fittest” form, what’s left of program groups and their WD members are the strongest players with the deepest pockets.
The Proliferation Puzzle
Vision steers markets. It also reveals opportunities and sparks capitalism and entrepreneurialism. From where I sit, if our industry doesn’t come together on the issue of information standardization, across all segments and levels of the market, it will reflect a serious lack of “vision” on our part.
Aftermarket Afterthoughts, Part II
Further exploring the mysterious meaning behind the word “aftermarket.”
An American Love Affair
It’s time for National Car Care Month Vehicle Check-Up Events!
Afterthoughts About the Aftermarket
Ever heard the term “aftermarket”? What does it mean? I’ve heard of the “after life,” and I’ve had an “afterthought” (or two). But, what is an “aftermarket?”
Efficiency Wins
ArvinMeritor’s recent Jiffy Lube distribution announcement wasn’t Earth-shattering news. Or was it?
The Great Brand Debate
A brand is a promise. But the bigger question is: Just what exactly does your brand promise?
Who’s Gaining Market Share, And Who Isn’t?
A close examination of this years P.A.R.T.S. Supplement reveals specific data you can use to grow your business.
Getting In-Sync
Technology is a fact of life in business. Technology is ready for us. The question is, are we ready for it?
Romancing the Dot Bomb
Even the Internet needs proper channels of distribution.