Tom Easton, Author at Counterman Magazine
Selling: It’s Time To Ask The Right Question

At Essential Action Design Group, we have logged more than 2,000 observations of face-to-face sales calls made by aftermarket outside sales people in the automotive, fleet and PBE channels.

The Four Types of Aftermarket Outside Sales Professionals

Essential Action Design Group logged more than 2,000 observations of face-to-face sales calls made by aftermarket outside sales people in the automotive, fleet and PBE channels. The firm used that information to paint a picture of the four types of sales professionals in the aftermarket.

Employees Start Your Engines

Training is among the most important aspects of the parts and service business. This five-part training series examines the ins and outs of world-class store training. Around my hometown in Charlotte, N.C., from February through December, all we talk about is racing. With almost every race team headquartered and garaged within a 50-mile radius, the

Finding the ‘Best’ Training

Training is among the most important aspects of the parts and service business. This four-part training series examines the ins and outs of world-class store training.

Store “Gap Analysis”: Bridging the Gap

Training is among the most important aspects of the parts and service business. This five-part training series examines the ins and outs of world-class store training.

Turn Your Store into a “Learning Organization!”

Employees can do their jobs faster and better if they know the critical elements before starting the tasks. Or to use the better-known clich: "Knowledge is Power." Training Part ITraining is among the most important aspects of the parts and service business. This five-part training series examines the ins and outs of world-class store training.

Ready to Sell Your Store? (Part IV)

Part IV of “Ready to Sell Your Store?” Dealing with taxes that will come up as a result of the sale of your business.

Ready to Sell Your Store? (Part III)

Part III of answering the question: Should you sell your business? This is perhaps the most difficult question any business owner will ever have to answer.

Ready to Sell Your Store? (Part II)

Should you sell your business? This is perhaps the most difficult question any business owner will ever have to answer. If you took the one-minute quiz in last month’s issue and discovered that you are indeed inclined to sell your business, then this month’s article should help you take that critical next step.

Ready to Sell Your Store?

  PART 1 PART 2 PART 3 PART 4 If you are a small business owner, particularly of an auto parts store, you have probably poured more than a little of yourself into the business over the years. Like a proud parent, you have watched this enterprise grow and blossom, undoubtedly into a much larger