Auto Care Association Webinar To Highlight Massive Opportunity In China’s Growing Automotive Aftermarket

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Auto Care Association Webinar To Highlight Massive Opportunity In China’s Growing Automotive Aftermarket

A July 20 Auto Care Association webinar will highlight the opportunities in a Chinese parts and repair market that’s estimated to hit $188 billion by 2020 with an average vehicle age of only seven years.

Counterman Staff
By Counterman Staff
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With nearly 290 million licensed drivers, China is poised to be the largest parts and repair market in the world within 10 years.

A July 20 Auto Care Association webinar will highlight the opportunities in a Chinese parts and repair market that’s estimated to hit $188 billion by 2020 with an average vehicle age of only seven years.

“The New Aftermarket Era: Opportunities Your Business Could be Missing in China” will take place at 10 a.m. Eastern time on July 20. Steven Ganster, a director at Solidiance, will describe the opportunities and what it takes to successfully play in the market.

“The window of opportunity is now while the market is still in a fluid state with a strong appetite for foreign brands, technology and business processes,” the Auto Care Association says. “In five years, the ante to enter the market will be costlier and with fewer openings. The market also poses many challenges [that] need to be understood and addressed.”

In the free webinar, Ganster will discuss these and other topics:

  • What makes now the time to expand your business to China
  • U.S. market comparisons and what the analysis reveals
  • Planning and operational challenges that need to be addressed
  • Key principles, including the most updated resources needed for success

Solidiance is an Asian-focused market-growth strategy firm with 13 offices across 12 countries in the region. Ganster has more than 30 years of international consulting experience in Asia.

To register, click here.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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