Autolite recently announced a new partnership with the National Intercollegiate Rodeo Association (NIRA) as the telecast sponsor for the 2022 College National Finals Rodeo.
The College National Finals Rodeo will be held from June 12-18 in Casper, Wyoming, and will broadcast live on ESPNU and ESPN3.
The Autolite brand has had active sponsorship roles in motorsports for decades and is excited to team up with NIRA to support the collegiate rodeo.
“NIRA is a great association, and Autolite is thrilled to be part of the excitement of college rodeo,” said Carl Weber, senior marketing director, First Brands Group. “This is the premiere event for NIRA and we’re honored to hold the role of telecast sponsor for this major competition.”
For more than 85 years, Autolite has engineered quality spark plugs for consumer vehicles, race cars, motorcycles, recreational vehicles, marine engines, lawn and garden equipment and more.