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Automechanika Frankfurt Unveils Online Program

For those who can’t attend the in-person event, there will be “new opportunities to network digitally.”

This year’s Automechanika Frankfurt is taking place as a hybrid event for the first time.


The primary focus will be on the physical event “and all the advantages it offers,” according to event organizers. Automechanika Frankfurt is scheduled for Sept. 14-18.

Automechanika will be providing all exhibitors with new opportunities to network digitally with those members of the international B2B audience who cannot travel to Frankfurt due to the pandemic. Digital features that are made available to all exhibitors free of charge maximize their reach while opening up entirely new possibilities for product presentations and communication with customers.

“Starting in June, the Frankfurt exhibition grounds will be hosting trade fairs once again,” said Detlef Braun, member of the executive board of Messe Frankfurt GmbH. “First up is ‘Indoor-Air,’ a trade fair for ventilation and air quality, and work on the content and organization of this September’s Automechanika, our leading trade fair brand, is also in full swing. Thanks to our hygiene and safety concept, everything is in place to ensure safe events for everyone involved.”


The primary focus is on face-to-face business encounters. And to ensure that customers who are still unable to travel to their normal extent in September will be able to take part, the organisers are planning a hybrid format.

“We want to bring industry players from different countries and continents together – be it live in Frankfurt or virtually from afar – to satisfy their need to network,” said Michael Johannes, brand manager of Automechanika. “Based on the good experience we’ve had over the past six months providing digital services for our customers not only in German-speaking countries, but also in Russia, Dubai, Shanghai and beyond, we have decided to hold Automechanika Frankfurt as a hybrid event.”


ACMA Automechanika New Delhi, one of 15 Automechanika trade fairs worldwide, also has opted for the hybrid format when it takes place next month.

“Our entire international brand family works together closely, and we have gained valuable experience and expertise from each of our trade fair teams’ activities in their home countries,” Johannes added.

Automechanika Frankfurt is taking place as a physical event on the Frankfurt exhibition grounds in accordance with all applicable hygiene and protection measures. To ensure that networking also will be possible for those international visitors who are not able to travel to Frankfurt, exhibitors can take advantage of new digital features. 


“Thanks to a digital matchmaking and scheduling tool and facilities for live chats and one-on-one video calls, exhibitors will be able to communicate directly with their customers and generate new leads,” said Olaf Mußhoff, director of Automechanika Frankfurt. “We are making these services available free of charge this year to the approximately 2,000 exhibitors who have already confirmed that they are taking part.”

Exhibitors’ product information and company profiles also will remain online even after the event has finished.

“This lets us give all participating companies greater reach,” Mußhoff added. 

Exhibitors also can present their product innovations via live-stream.

“We have used these months to invest in our employees’ technical skills and establish our own web studio for our customers here on the Frankfurt exhibition grounds,” Johannes explained. “I am already looking forward to the videos and live-streams that our exhibitors will be creating to supplement the supporting programme.” For everyone who is unable to travel to Frankfurt due to the coronavirus, Automechanika Frankfurt will be offering some of the supporting program digitally as well. This means that people can take part in a select online programme that includes “Collision talk,” the Automechanika Innovation Awards, Automechanika Academy – an event focusing on themes that are important to the future – and a special program for repair shops.


Most of the content also will be available online in the media center afterward. 

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