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APA Announces New Director Of Marketing

Jan Larson will be responsible for creating APA promotions and communication pieces and creating and managing advertising.


Automotive Parts Associates (APA) is proud to announce that Jan Larson has agreed to join APA as director of marketing, effective Oct. 15.


Prior to joining APA, Larson spent the last 34 years serving the Automotive Distribution Network in many areas of the organization. Larson has experience in virtually every aspect of group management to include not only marketing responsibilities but also human relations and general office management.

Larson will be responsible for creating APA promotions and communication pieces as well as creating and managing advertising. She will collaborate with the HQ team to ensure successful implementations and follow through as well as working with the vendor community to ensure success for all involved.

“We are excited to welcome Jan to our team to lead marketing and communications for the organization,” APA President Steve Tucker said. “Jan checked all the boxes for us and we feel lucky she chose APA as the next destination in her career.”


“I am excited to be joining a fantastic team and being involved in our divisions at APA,” Larson said. “With the strong leadership, communication and teamwork, the team works collectively providing services that APA offers to the group. I am looking forward bringing my skills to the table and working with this team.”

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