Automotive Parts Associates Announces New Director Of Marketing

APA Announces New Director Of Marketing

Jan Larson will be responsible for creating APA promotions and communication pieces and creating and managing advertising.

Automotive Parts Associates (APA) is proud to announce that Jan Larson has agreed to join APA as director of marketing, effective Oct. 15.

Prior to joining APA, Larson spent the last 34 years serving the Automotive Distribution Network in many areas of the organization. Larson has experience in virtually every aspect of group management to include not only marketing responsibilities but also human relations and general office management.

Larson will be responsible for creating APA promotions and communication pieces as well as creating and managing advertising. She will collaborate with the HQ team to ensure successful implementations and follow through as well as working with the vendor community to ensure success for all involved.

“We are excited to welcome Jan to our team to lead marketing and communications for the organization,” APA President Steve Tucker said. “Jan checked all the boxes for us and we feel lucky she chose APA as the next destination in her career.”

“I am excited to be joining a fantastic team and being involved in our divisions at APA,” Larson said. “With the strong leadership, communication and teamwork, the team works collectively providing services that APA offers to the group. I am looking forward bringing my skills to the table and working with this team.”

You May Also Like

Pronto Network’s Roos: ‘Another Defining Year’ for Aftermarket

Robert Roos is president of The Pronto Network.

Robert Roos

In our cover story for the January issue of AMN/Counterman, we asked distribution leaders to reflect on the successes and challenges of 2022 and share some of their insights for the industry in 2023.

Here’s our Q&A with Robert Roos, president of The Pronto Network.  

HDA Truck Pride’s Tina Hubbard: ‘Remarkable Growth in 2022’

Hubbard is the president of HDA Truck Pride.

Tina Hubbard
The Group Announces Keynote Speaker for Annual Meeting

The annual meeting is scheduled for March 27-30 at the Gaylord National Harbor in National Harbor, Maryland. 

Federated’s Sue Godschalk: ‘The Future Is Already Here’

Godschalk is president of Federated Auto Parts.

APA ‘Weekend Getaway’ Winners Tackle the Dunes in Vegas

Eleven APA combined shareholders/members signed up more than 600 shops to participate in the promotion.

Other Posts

Carquest’s Sanjay Patel: ‘Our Owners Are Resilient’

Patel is president of Carquest.

The Group’s Larry Pavey: ‘Achievement Requires Collaboration’

Pavey is CEO of the Automotive Parts Services Group.

Larry Pavey
APA’s Steve Tucker: ‘Threats Are Just Opportunities’

Tucker is president of Automotive Parts Associates.

Steve Tucker
Q&A with The Alliance’s JC Washbish

Washbish is vice president of sales and marketing for the Aftermarket Auto Parts Alliance.

JC Washbish