WILLOW GROVE, Pa. – AWE Tuning has announced plans to aggressively enter the BMW market in the first quarter of 2015, with major exhaust products launching in January followed by intake and intercooler upgrades.
“It’s been a year in the making,” said AWE Tuning VP of Marketing Jesse Kramer. “After almost two-and-a-half decades in the European performance space, starting in Volkswagen, moving quickly to Audi and then Porsche, BMW was the next logical expansion to benefit from AWE Tuning’s approach to performance engineering.”
Over the next couple of weeks AWE Tuning says it will be rolling out an introductory campaign to introduce the BMW market to AWE Tuning, with a full release happening later this month. The introduction will happen across major forums: Facebook, Instagram, YouTube, email and via AWETuning’s international network of dealers.
AWE Tuning Merchandising Specialist William Duray added that the company also is expanding access to the company’s special pricing on third-party suspension, braking and other categories dating back to model year 2000 BMWs.
The BMW line from AWE Tuning will be available on www.AWE-Tuning.com/BMW as well as through AWE Tuning’s network of premier dealers, globally.
A teaser video on the new BMW line can be viewed here.