AKRON, Ohio – Babcox Media Inc. is pleased to announce its acquisition of AutoSuccess magazine and digital properties, effective March 31, 2017.
For more than 15 years, the AutoSuccess brand has focused on the evolving needs of new car and light truck dealerships, providing solutions-based editorial content and industry information to help dealerships increase efficiency and profitability.
Based in Louisville, Kentucky, and founded in 2001, AutoSuccess magazine is delivered each month to more than 22,500 new car and light truck dealerships in the United States and Canada. AutoSuccess serves automotive dealer principals, general managers and department and service managers – the key decision-makers in the dealerships. In addition, the AutoSuccess brand connects with its audience through various digital channels, including Autosuccessonline.com, webinars, podcasts and e-newsletters. Susan Givens, publisher, and Dave Davis, editor, will continue in their current roles, as will other AutoSuccess personnel.
“We are excited to welcome AutoSuccess to the Babcox family. The addition of this brand to our company allows us to add a new dimension to our already extensive coverage of the automotive and auto care industries,” said Bill Babcox, President of Babcox Media. “We think it’s a great fit and we are thrilled to have the AutoSuccess staff join our team.”
“Joining Babcox Media provides a great opportunity for AutoSuccess to bring more news, education and content to our readers. The comprehensive market knowledge and resources of Babcox Media will help us more effectively promote and deliver our services,” said Givens. “As a market leader with a very distinguished reputation and history in the industry segments they serve, Babcox Media makes an ideal partner for us.”
About Babcox Media Inc.
Founded in 1920, Babcox Media (www.babcox.com) is a business-to-business media and information services company serving the auto dealer, auto care, tire, performance, commercial trucking, powersports and enthusiast markets. Today, Babcox produces more than 75 industry-specific print and digital properties, as well as other internet-based media, show dailies and event guides for leading tradeshows. In addition to webinars, video, custom content and market research, the Babcox Media Marketing Solutions Division also provides lead generation, list rental services and event media management. With its vast portfolio of print and digital products and services, Babcox Media is dedicated to developing and delivering content in innovative formats that meets the needs of today’s readers and advertisers.
Based in Louisville, Kentucky, AutoSuccess (www.autosuccessonline.com) is the leading business-to-business media brand serving the needs of franchised car and light truck dealers in the United States. Since its founding, the mission of AutoSuccess has been to provide practical ideas, strategies and information that dealer sales professionals and those charged with overall dealership responsibility can put into action to increase their success and profitability. Through a monthly print publication, e-newsletter, website and a variety of other media channels, AutoSuccess provides dealerships entrepreneurial, solutions-based information to help increase profits, reduce expenses and leverage technology and innovation to their advantage.