Babcox Media Announces The Launch Of 'Telematics Talk'

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Babcox Media Announces The Launch Of ‘Telematics Talk’

The website and eNewsletter will feature contributed content from industry bloggers as well as from experienced journalists and editors from across Babcox Media’s other brands, such as Fleet Equipment, Tire Review, Brake & Front End, Underhood Service, Counterman and ImportCar.

Counterman Staff
By Counterman Staff
Published:

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Babcox Media is pleased to announce the launch of Telematics Talk, the latest media offering within the company’s extensive portfolio of brands. Featuring a website (telematicstalk.com) and weekly eNewsletter, Telematics Talk focuses exclusively on the burgeoning telematics industry. Telematics refers to vehicle systems that allow or facilitate the transmission of computerized information or data. According to a recent report from ABI Research, the penetration of safety and security telematics solutions in new vehicles will increase from 10.2 percent in 2012 to 49 percent in 2017.

“As the need for trusted information on this growing industry segment becomes more apparent, Babcox Media is excited to comprehensively cover developments in the automotive and fleet telematics space on a daily basis,” said Mike Maleski, Publisher of Telematics Talk. “In a recent survey conducted by BabcoxData, the research and analysis division of Babcox Media, findings indicated that nearly 90 percent of respondents were interested in learning more about telematics. With the launch of Telematics Talk we will fill that void.”

Telematics Talk officially launches today. The website and eNewsletter will feature contributed content from industry bloggers as well as from experienced journalists and editors from across Babcox Media’s other brands, such as Fleet Equipment, Tire Review, Brake & Front End, Underhood Service, Counterman and ImportCar. Telematics-specific content will be available to readers in the form of bylined articles, videos, executive interviews, infographics, blog posts, white papers and webinars.

To view the new website and to sign up for the weekly newsletter, visit telematicstalk.com.

For information on advertising or to download a media kit, visit babcox.com or contact Mike Maleski at [email protected].

Press release submissions and editorial inquiries can be sent to [email protected].

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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