BBB Industries won the Women in Auto Care’s 2018 Automotive Communication Award for its interactive label and packaging for its Gold Premier brand.
“Our goal is to always be a pioneer and to continue to be innovative in our approach to marketing our brands and to provide unique value to our customers,” said Gerard Yanuzzi, vice president of marketing for BBB Industries.
The Women in Auto Care Automotive Communications Awards recognize companies that provide automotive information through outstanding advertising, marketing and public relations efforts.
For an explanation video of how the Gold Premier packaging works, visit: www.bbbind.com/gold-premier-app/.
Founded in 1987, BBB Industries produces remanufactured starters, alternators, hydraulic and air disc-brake calipers, power-steering products and turbochargers for OEM and aftermarket applications.