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Beck/Arnley Launches New Brand Identity, Awareness Campaign

In addition to a new logo, the brand now has a refreshed website to make it easier for consumers and technicians to identify the products they need.

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Beck/Arnley recently debuted a new look for its 104-year-old brand.

In addition to a new logo, the brand now has a refreshed website to make it easier for consumers and technicians to identify the products they need.

The website, which boasts a modern look and feel, features an enhanced website that provides users with a more robust lookup system, according to the company.

Beck/Arnley is a Federal-Mogul Motorparts brand.

“Beck/Arnley has been providing parts since 1914, and we thought that it was the perfect time to enhance and re-imagine the brand, which, over time, has developed into the place to find top-quality replacement parts for Asian and European vehicles,” said Lou Kafantaris, senior manager, marketing, Beck/Arnley, Federal-Mogul Motorparts.

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Beck/Arnley’s portfolio includes more than 24,000 parts for 1,800 foreign-nameplate vehicles that meet OE specifications for form, fit and function.

“We do not operate on a ‘one-size-fits-all’ model, but instead our product specialists work with a network of global sourcing partners on a part-by-part, one-at-a-time basis, offering the best products to give our customers the opportunity to install the right part with confidence,” said Bob Anderson, senior director of product development, Beck/Arnley, Federal-Mogul Motorparts. “We encourage all of our customers to ‘Check with Beck’ when sourcing replacement parts for their foreign vehicles.”

To “Check with Beck,” contact your Federal-Mogul Motorparts representative for more information, or visit the new Beck/Arnley website.

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