BendPak-Ranger Introduces New Spanish Language Website

BendPak-Ranger Introduces New Spanish Language Website

BendPak's Spanish website,, is a direct adaptation of its English version and is the culmination of more than eight months of dedicated effort, the company says.

SANTA PAULA, Calif. — In an effort to better serve its growing international customer base, BendPak-Ranger recently launched a Spanish language version of its popular English website.

BendPak’s Spanish website,, is a direct adaptation of its English version and is the culmination of over eight months of dedicated effort, the company says. To translate the site into Spanish and keep it updated, rather than outsourcing, BendPak hired a dedicated in-house Spanish language marketing staff to oversee content creation and adaptation.

"Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance," said Jeff Kritzer, senior vice president of sales and marketing. "Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors."

The expanding Hispanic market in the United States and further expanding Latin markets are important business segments for BendPak-Ranger. The Spanish website launch further demonstrates their enduring commitment to broaden their customer base and better reach emerging markets. The new Spanish website includes everything from catalogs and videos to installation and maintenance manuals, allowing Hispanic customers to find the information they need quicker and easier.

"As one of the fasting growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language," said David Ramirez, director of international sales for BendPak. "The launch of our new website is yet another step we’ve taken to accomplish this mission."

For more information, contact BendPak Inc. at (805) 933-9970 or visit or

You May Also Like

HDA Truck Pride Recaps 2024 Annual Meeting

The HDA Truck Pride community celebrated a successful year, adding more than 130 new North American locations.

The HDA Truck Pride community recently united in Grapevine, TX, for its Annual Meeting to celebrate a successful year, marked by substantial member expansion and engagement with the addition of over 130 new locations across North America. It also served as a platform for collaboration and fostering positive change for the rest of the year ahead, according to HDA Truck Pride.

GPC Acquires Largest US NAPA Independent Store Owner

MPEC, founded in 1938 and based in Rockford, Illinois, has 181 locations across the Midwest.

Schaeffler Group USA Expands Product Portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.

Registration for AAPEX 2024 Now Open

AAPEX 2024 will combine demos and training; business education sessions; and in-person networking.

Other Posts

HDA Truck Pride Raises $35,000 for Kids Matter International

Organization provides essential resources and educational opportunities to children in Grapevine, TX.

Genuine Parts Company Announces CEO Leadership Transition

Paul D. Donahue will become executive chairman, while William P. Stengel, II will succeed Donahue as president and CEO.

2024 to be a ‘Year Of Action’ for ASE, Says Chairman

New ASE Chairman Tom Trisdale says the challenges of repairing vehicles and the pressures facing technicians have never been greater.

The Impact of Trade and Tariffs on the Aftermarket

Numerous components make up “landed costs,” but duties, taxes and tariffs can often be a detriment to global trade.