SANTA PAULA, Calif. In an effort to better serve its growing international customer base, BendPak-Ranger recently launched a Spanish language version of its popular English website.
BendPak’s Spanish website, www.bendpak.com.mx, is a direct adaptation of its English version and is the culmination of over eight months of dedicated effort, the company says. To translate the site into Spanish and keep it updated, rather than outsourcing, BendPak hired a dedicated in-house Spanish language marketing staff to oversee content creation and adaptation.
"Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance," said Jeff Kritzer, senior vice president of sales and marketing. "Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors."
The expanding Hispanic market in the United States and further expanding Latin markets are important business segments for BendPak-Ranger. The Spanish website launch further demonstrates their enduring commitment to broaden their customer base and better reach emerging markets. The new Spanish website includes everything from catalogs and videos to installation and maintenance manuals, allowing Hispanic customers to find the information they need quicker and easier.
"As one of the fasting growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language," said David Ramirez, director of international sales for BendPak. "The launch of our new website is yet another step we’ve taken to accomplish this mission."