BOLT ON TECHNOLOGY Announces Organizational Changes

BOLT ON TECHNOLOGY Announces Organizational Changes

The changes are part of BOLT ON’s reorganization strategy announced earlier this year.

BOLT ON TECHNOLOGY, a supplier of technology solutions for the automotive aftermarket, announces it has tapped two seasoned veterans to head up its sales and marketing operations.

“The moves are intended to help BOLT ON retain its leadership role in a quickly changing automotive aftermarket and turbocharge its growth plan for this year and beyond,” the company said in a news release.

Thomas Ripple has assumed the role of sales director. Ripple has 26 years of experience in software and software as a service (SaaS). Expert at selling technical solutions through a problem-solving consultative approach, he will be charged with conveying BOLT ON’s value proposition to auto repair operations across a variety of aftermarket subcategories.

Ripple’s specific responsibilities will be to streamline and improve the sales process, oversee and grow the company’s national sales staff and ultimately increase new business revenue.

David Weston, an eight-year veteran at BOLT ON TECHNOLOGY, where he served as marketing manager, has been named marketing director. Weston brings 17 years of digital marketing, campaign-management, branding, advertising and strategic-planning experience to the role.  

In this role, Weston will ramp up the company’s efforts to create awareness, develop new business channels, oversee annual marketing budgets, direct the company’s tradeshow efforts and lead the company’s advertising strategy. Prior to joining BOLT ON, Weston served as part of the Comcast marketing team. 

“The auto aftermarket is evolving. While every shop wants to better engage their customers, many legacy shops are resistant to change, or taking on new technology, even if it can benefit them,” said Tim Cifelli, BOLT ON TECHNOLOGY’s chief revenue officer. “That means service providers need to do more education and consultation while speaking to them from a trust-building standpoint to address their pain points. Our ongoing changes are intended to give our customers and prospects a great experience regardless of how tech-savvy they may or may not be.”

Cifelli added that while such capabilities as digital vehicle inspections, text messaging, customer self-scheduling and text-to-pay have proven to generate more loyalty, repeat business and higher average repair orders (AROs), providers must do a better job shepherding repair shops through the process.

“By adapting to what we’re hearing from the marketplace, and by creating more synergy between the sales and marketing departments, we can build greater cohesiveness that puts the customer at the center and is better positioned to educate the industry on how our offerings can improve their bottom line,” he said.

The changes are part of BOLT ON’s reorganization strategy announced earlier this year, designed to better define roles and responsibilities of the management team, while empowering key people to execute corporate strategy. The goal is to provide outstanding customer service, enhance value to customers and strengthen the company’s positioning in the auto aftermarket, according to BOLT ON.

You May Also Like

AARC ‘Ride For The Future’ Set For Oct. 27

Interested riders can rent motorcycles from Eagle Rider Rentals and Tours with an advance reservation.

The Automotive Aftermarket Riders Club (AARC) will “Ride for the Future” this October to fund scholarships and educational opportunities for the next generation of industry professionals.

AARC encourages those who support its mission to donate to the University of the Aftermarket Foundation, sponsor a rider or join AARC on this year’s epic adventure.

Show Me the Parts Announces Shopify Integration

The partnership brings together the cataloging of ShowMeTheParts with the power and flexibility of Shopify online stores.

The Road To AAPEX Starts Here

Can a 33-year-old Cadillac make it to Las Vegas?

Right To Repair: Automakers Ask For More Time In Massachusetts

The automakers and the state AG’s office have submitted scheduling proposals for further proceedings in the litigation.

Advance Auto Parts Manager Handles ‘Male Karen,’ Goes Viral

“On your way out, you can read the return policy.”

Other Posts

Bar’s Leaks Celebrates 75th Anniversary

Bar’s Leaks products have sealed more than 400 million vehicle-fluid leaks and prevented countless more.

NAPA To Carry Honeywell’s Solstice Yf Automotive Refrigerant

This is the first time Solstice yf (R-1234yf) refrigerant with UV dye will be available in the aftermarket.

HVAC Trouble
CRC BRAKLEEN Celebrates 50th Anniversary At Pocono Raceway

CRC brand ambassador Ty Majeski put in a strong top-10 performance, finishing in sixth place.

BBB Introduces New Online Portal To Enhance 24-Hour Ordering

The 1Stop customer portal shows real-time inventory for emergency orders and allows customers to immediately place orders.