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Bosch Appoints New Chief CFO

Company also names three regional presidents for North American Operations.


FARMINGTON HILLS, Mich. — Bosch has appointed a new chief financial officer and three regional presidents for its North American operations. The changes include:


Maximiliane Straub is appointed CFO and executive vice president, Controlling, Finance and Administration. In her new assignment, Straub succeeds Ulrich Kirschner, who is named president of the Starter Motors and Generators Division, based in Schwieberdingen, Germany.

In this position, Straub is responsible for recording, reporting and managing financial information for Robert Bosch LLC.

Prior to being appointed CFO, Straub served as the president of the Chassis Systems Full Brakes North American Product Division. She joined Bosch in 1993, where she started with the Bosch Chassis Systems trainee program in Blaichach, Germany, later taking a position as a cost accountant for Corporate Controlling Chassis Systems in 1994.
Straub’s educational degrees include Industriekauffrau IHK and an advanced business administration degree with thesis, Diplom-Kaufmann, from the University of Munich.


Peter Slaski becomes regional president Chassis Systems Brakes Division, succeeding Straub. The division is responsible for developing and manufacturing braking systems.

Prior to this appointment, Slaski served as the head of Chassis Systems Brakes operations in Australia and Thailand. He joined Bosch in 2007 during Bosch’s merger with Pacifica Automotive, where he served as vice president of global operations.

Slaski graduated from the Technology University of Warsaw with a bachelor’s degree in mechanical engineering.
D. Scott Winchip is named regional president, Chassis Systems Control Division. Winchip succeeds Ronaldo Reimer, who is leaving Bosch to pursue other opportunities.

In his new assignment, Winchip is responsible for the development of innovative components, systems and functions in vehicle safety, dynamics and driver assistance. The division includes Bosch technologies such as Predictive Emergency Braking (PEB), Antilock Braking Systems (ABS), Traction Control Systems (TCS) and Electronic Stability Control (ESC), which not only help save lives, but increase vehicle performance and driver convenience.


Prior to his current position, Winchip served as the regional president of the Starter Motors and Generators Division North America. He joined Bosch in 1986 as an industrial engineer and has held various positions of increasing responsibility in the automotive chassis and powertrain divisions.

Winchip earned a bachelor’s degree in industrial engineering and a master’s in business administration from North Carolina State University and the University of South Carolina, respectively.

Scott Dahl is named regional president, Starter Motors and Generators Division. Dahl is responsible for overseeing the North American development of environmentally friendly and power-efficient starter motors and generators for passenger, commercial, hybrid and electric vehicles. The division includes the development of Bosch’s Start/Stop technology and high-efficiency alternators, which offer drivers increased fuel economy and reduced carbon emissions.
Prior to his recent appointment, Dahl was the regional key account manager in Europe for the Chassis Control Division based in Abstatt, Germany. He joined Bosch in 1995 and has worked in a variety of disciplines, including application engineering, engineering management and marketing.


Dahl is a graduate of the GMI Engineering & Management Institute in Flint, Mich., (now known as Kettering University) with a bachelor’s degree in electrical engineering. He began his career as a co-op student with General Motors, where he held a number of chassis engineering positions.

Straub’s appointment was effective June 1, and all others assumed their new positions on July 1, 2010.

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