BPI Unveils Enhanced Hybrid Technology Braking Innovation At AAPEX

BPI Unveils Enhanced Hybrid Technology Braking Innovation At AAPEX

“This is a real game-changer for the aftermarket,” said David Overbeeke, president and CEO of BPI. “Element3 brake pads with EHT give our customers a real selling advantage in an increasingly competitive marketplace.”

 

McHENRY, Ill. – Brake Parts Inc., the makers of Raybestos brand brakes, is introducing Enhanced Hybrid Technology (EHT) to the braking world this week at AAPEX in Las Vegas.

In 1982, BPI introduced non-asbestos (NAO) and semi-metallic disc formulas for the aftermarket. In 1998, the company introduced its first ceramic formulation. “This is a real game-changer for the aftermarket,” said David Overbeeke, president and CEO of BPI. “Element3 brake pads with EHT give our customers a real selling advantage in an increasingly competitive marketplace.”

120394Epicorlog_00000069964Enhanced Hybrid Technology combines the best attributes of ceramic and semi-metallic into one brake pad formulation, according to BPI. Ceramic formulations are a popular choice among technicians and DIYers given their reputation for quiet operation and performance. At the same time, semi-metallic formulations deliver better wear and durability – especially in severe use and high-heat environments.


As popular as ceramic pads have become, they are not perfect for every application, BPI says. For example, some ceramic pad formulations are prone to rust jacking on the inboard side of the rotor, especially in the snow and salt belts of U.S. and Canada. In addition, ceramic formulations have a high copper content – as much as 20 to 25 percent in some pads. This is an issue since all brake pads must contain less than 5 percent copper by 2021, to comply with the mandated copper reduction legislation, and .5 percent by 2025.

To address some of these issues, and to meet the upcoming copper compliance legislation, BPI took on the challenge of developing new brake pad formulations. After more than two years in development, BPI has released what it says is the world’s first Enhanced Hybrid Technology brake pad, the Element3.

Overbeeke said, “EHT exceeds our performance expectations at every level. The quiet operation, cleaner wheels and improved stopping power are amazing. You can really feel the difference.”

Element3 includes extensive coverage for passenger cars, SUVs and light trucks, according to BPI, with concentration in applications 10 years old or newer. The product line is enhanced with an exclusive Quiet Steel shim for additional noise damping and quieter operation, the company states. And, for a complete repair, hardware is included on a majority of applications; ensuring the brake pad installation is done right.

To learn more about Element3, go to www.Element3EHT.com or visit AAPEX booth No. 838.

 

You May Also Like

MEMA Taps Gardner to Lead Marketing and Communications

Prior to MEMA’s reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions.

MEMA, the Vehicle Suppliers Association, has named Megan Gardner as executive director of marketing and communications. 

In this new role, Gardner leads all MEMA marketing and communications functions, including strategy and execution for MEMA’s digital platforms, branding, advertising, event marketing and media relations.

Prior to MEMA’s recent reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions. Gardner was most recently senior director of marketing, membership and sponsorship for MEMA’s former aftermarket division.

MEMA Reveals New Business Structure, Branding Strategy

MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Schaeffler Releases Technical Bulletins for LuK Product Line

For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.

Other Posts

ASE Announces 2022 Award Winners

“We had a tremendous group of nominees, and they all were deserving of this recognition,” ASE CEO Tim Zilke said.

Parts Authority Acquires B&L Auto Parts and Paint

The transaction was finalized on Dec. 16.

AAPEX 2022: FCS Automotive Showcases Ride-Control Products

FCS offers more than 1,800 part numbers for complete strut assemblies.

Victor Reinz Reinzosil RTV Silicone Showcased At AAPEX, SEMA

Reinzosil is resistant to mineral oils and synthetic oils, lubricants, gasoline, diesel oil, greases, water and detergents.