Engine Kit Sales Tips
For many counterpeople, selling engine parts is no different than selling any other automotive replacement part: You identify the year, make, model and engine application, then look up the parts, right? That’s the basic process in a nutshell. But with engine parts, it isn’t always so simple. Most engine components are not replaced separately. A
Here’s Your $39 Brake Job
When does a $39 brake job hurt this industry? It damages the industry’s reputation every time a brake job doesn’t cost $39.
Form, Fit and Function
What do technicians want in the parts they source? The answer is easy: fit, form and function. Are you giving them what they want?
Are Your Cooling System Sales Hot or Cold?
Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.
Import Parts Sales: It’s a Whole Different World!
Think selling domestic lines is the same as selling import products? I thought so, until I entered the world of the import parts specialist.
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.
Another Return? Who’s at Fault Here?
Returns are part of running a parts distribution business. But shouldn’t technicians be somewhat responsible for the product they return? As it turns out, the answers depends on the situation.
Making the Outside Sale
There is a fine line to walk on the path to a healthy relationship between the shop owner and the outside salesperson. Make sure your steps are beneficial for both parties.
To Make the Sale, You Have to Know the Products
Each April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 22 essential product categories.
Cooling Off
They just don’t make those air conditioning systems like they used to – they make them better and more complicated. Technical Editor Larry Carley discusses the detailed characteristics of today’s climate-control systems.
When Are Technicians Willing to Train?
Technicians won’t attend training during the day (they’re working). They won’t attend training at night either (they’re tired). So when will technicians attend training?
Special Report: Data Warehouse
Running a business requires more than just an Excel spreadsheet. Aftermarket Auto Parts Alliance has discovered a way to bring the power of the group to the business of benchmarking.