Perception is Reality
How the public perceives the aftermarket impacts us all. Consider what happens when a motorist is told that his aftermarket repair shop can’t fix a problem.
Picked Pockets!
Read this month’s letters to the editor.
It’s Either, Or…
Life is full of choices, and those choices are usually right or wrong. Here’s an example of how one distributor made the right choice and ultimately we both reaped the rewards.
Representing You
This month in Las Vegas, Counterman magazine will award the 21st annual Counter Professional of the Year, presented by Affinia.
It’s A Small, Big World After All
Despite all the growth and proliferation of major corporations on both sides of the counter, the automotive aftermarket is still a one-on-one relationship business.
Zapping Warranty Returns
I have been in the industry for many years and enjoy your magazine very much. In the Tech Feature, Zapping Warranty Returns (January, 2007), Larry Carley writes that, at idle, most charging systems, with no load, produce 13.8 to 15.3 volts. What happened to the old-school 14.3 volts? When did this new voltage come about?
So Fast, It’s Scary
In a world of fast food, scan-and-go credit cards and high-speed Internet connections, it’s no wonder we feel rushed and crazed. It’s time we slow down and appreciate the most important connection of all — the human connection.
Do You Know Your Breaking Point?
Every business wants to make a profit, right? An important key to making a profit is understanding a company’s break-even point. Figuring it out is a simple and necessary process for any store’s success.
Store Brand Strength
To me, brands are like real estate. The more you own, the stronger you’ll be.
An Essential Job
Readers can nominate a distribution pro for the annual Counter Professional of the Year Award right here at www.counterman.com. But hurry: The deadline is fast approaching!
More Paint, Please!
Read this month’s letters to the editor.
Non-Euclidian Geometry
Right parts + right place + right time = happy service professional, right? Not by today’s standards. Service professionals want more and you have to change your formula to give it to them.