The Art of Selling
Do you really know the differences among your “Good,” “Better” and “Best” product lines? The answer rests with training.
Channel Partnering
In a recent interview on our e-news daily aftermarketNews (AMN), Affinia President and CEO Terry McCormack made some very poignant comments regarding the interaction between customers and channel partners in the automotive aftermarket. Terry is a distinguished and respected aftermarket leader, with more than 30 years of experience. So, when he speaks, he’s drawing from
Repairing the Repair Image
Want to repair the industry’s less-than-perfect image? The solution starts every time you interact with a customer.
Thank You, Bob
Sometimes you don’t realize just how important a person was to you until they’re gone.
Are We Up to the Challenge?
New marketing campaigns underscore the OE resolve to get serious about the parts and service business.
Where Have All the Students Gone?
Automotive Career Week is a program sponsored by the National Automobile Dealers Association (NADA), and is not affiliated in any way, shape or form with any part of the automotive aftermarket. Hooray for them. Shame on us.
Making Progress Through Partnership
Consider all the challenges our industry faces. And then consider that the solution to them just might be in your own hometown.
Should You…Or Shouldn’t You?
Rising prices. What can you do about them? In response, maybe you’ve already implemented a price hike for your own customers. Or, perhaps you’re sitting there contemplating whether a price adjustment is appropriate – or wise.
Is The Aftermarket’s Future Safe?
A day at a German test track – or a drive through your own hometown – shows the aftermarket must keep up with technology.
Finding the Best Candidate
Choosing the Counterperson of the Year is no easy task. The candidates are simply amazing, talented and caring people. They are the best at their profession.
Help Him Help You
If any of your customers are struggling, give them all the support you can. The future of your own business may be at stake.
Collaborating with the Enemy
The high level of warranty returns in the industry is certainly one of our enemies. It appears to me, somewhat ironically, that an opportunity for true collaboration may exist within this industry-wide problem. This marketing "tool" (some might call it "sham") just might offer enough similar circumstances and ill-fated characteristics to entice parts manufacturers and