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Centric Parts Introduces Posi Quiet PRO Disc-Brake Pads

The advanced friction line has been developed with the professional technician in mind, and addresses key service issues that plague many of today’s technicians and their customers.

Counterman Staff
By Counterman Staff
Published:

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Centric Parts, a division of APC Automotive Technologies, said it has introduced the next generation of premium performance disc-brake pads.

Called Posi Quiet PRO (PQ PRO for short) by Centric Parts, the advanced friction line has been developed with the professional technician in mind, and addresses key service issues that plague many of today’s technicians and their customers, such as brake fade, weak braking response, excessive noise and time-consuming break-in procedures, according to the company.

With the new product offering, “Centric Parts has combined its legendary Posi Quiet friction-development capabilities with cutting-edge technological enhancements to create a premium brake-pad solution that delivers confidence and peace of mind to drivers while also providing comprehensive, value-driven solutions to technicians,” asserted Ken Selinger, vice president of product management.

“Centric’s new PQ PRO brake pads feature our exclusive Mu500 friction coating technology, which provides instant stopping power right out of the box, conditions the rotor swept area and eliminates the need for time-consuming break-in procedures,” Selinger added. “PQ PRO also quickly removes Geomet or thermal paint from the face of a fully coated rotor, which eliminates extra labor and frees up service bays for more customers.

“This is our top-of-the-line offering and a game-changer given the surge of fully coated rotors in the market. PQ PRO continues Centric’s tradition of delivering quiet, clean and smooth braking and is backed by 24/7 Assured Roadside Assistance as well.”

‘Like-New’ Braking Performance

PQ PRO pads feature application-specific friction compounds engineered to restore “like-new” braking performance. They deliver exceptional NVH and low-dust performance and are fully compatible with both coated and uncoated rotors, according to the company.

In addition to featuring Mu500 coating, PQ PRO pads are 100 percent positive-molded, 100 percent post-cured and 100 percent scorched for consistently superior long-term stopping power, according to Centric Parts.

“Advanced multi-layer, mechanically attached shims are incorporated to eliminate noise and shim migration, and precision-cut backing plates are used to ensure a perfect fit and smooth operation,” the company said in a news release. “The PQ PRO pads also have the Opti-Check Early Warning System embedded on the pads themselves, providing technicians with a clear visual indication of pad service life.”

To increase technician and customer confidence, every set of PQ PRO brake pads is backed by a one-year Centric-Assured Roadside Assistance Guarantee, which provides the customer added peace of mind for whatever the road may bring.

The new PQ PRO brake pad line offers application coverage for a wide range of passenger cars, light trucks, vans and SUVs. The PQ PRO line features more than 903 SKUs, covering 74 vehicle makes and more than 1,500 models from 1961-2019.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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