Champion Brand To Sponsor Two Premier Formula Drift Drivers

Champion Brand To Sponsor Two Premier Formula Drift Drivers

Former Pro Drifting Champion Chris Forsberg, runner-up Ryan Tuerck added to brand's extensive team of "Performance Driven" drivers.

SOUTHFIELD, Mich. — Federal-Mogul’s iconic Champion brand of spark plugs, wipers, filters and chemical additives has expanded its presence in the fast-growing sport of professional drifting by signing sponsorship agreements with two premier drivers in the Formula Drift championship series. Formula Drift competition challenges drivers to maneuver their cars into well executed, controlled lateral slides at high speeds on a marked course.

The Champion brand will sponsor 2009 Formula Drift series winner and 2013 runner-up Chris Forsberg, Baltimore, Md., as well as ’09 series runner-up Ryan Tuerck, Auburn, N.H., for the 2014 season, which begins April 4 with the “Streets of Long Beach” event in Long Beach, Calif.

“Champion spark plugs have won thousands of races and series championships over the years, and we’re committed to achieving the same level of success in professional drifting competition,” said Jessica Wynn, global digital marketing manager, Federal-Mogul Vehicle Components segment. “We are pleased that our world-class brand and leading-edge technologies will have a major presence in the Formula Drift series and look forward to working closely with Chris and Ryan in pursuing our next championship.”

Forsberg, known among drifting enthusiasts as “The Force,” is one of the sport’s winningest drivers, with 12 event victories and the 2009 championship. He moved up from grassroots to professional competition with the establishment of the Formula Drift series in 2004. Forsberg drives the 800-horsepower No. 64 Hankook Tires / NOS Energy Drink Nissan 370Z.

Tuerck began his racing career in BMX and Motocross competition, earning his professional Motocross license at the age of 16. He finished second to Forsberg in series points in 2009 and has finished in the top 10 in five of seven Formula Drift seasons. Tuerck has been at the forefront of creating unique online automotive content with his popular YouTube series, “Tuerck’d,” and will be working with Champion to create more videos throughout the season.

Champion spark plugs are a leading choice of talented drivers, engine builders and teams in virtually every form of engine-driven competition, including NASCAR Sprint Cup racing, NHRA drag racing, local and regional circle track competition, and motorcycle, boat and snocross events. The Champion brand today represents a broad portfolio of additional “Performance Driven” products, including wipers, filters and chemical additives.

For additional information regarding Champion products and programs, including the brand’s innovative $125,000 “Search for a Champion” motorsports sponsorship contest, please visit Like Champion on Facebook at, and follow the brand on Twitter at

You May Also Like

UAF Awards Scholarships for 2023-2024 Academic Year

Those awarded with scholarships will be attending a two-year or four-year college or university or an accredited automotive vocational program.

The University of the Aftermarket Foundation (UAF) has awarded 378 scholarships to students throughout the country, totaling $640,250 for the upcoming school year.

A complete list of scholarship recipients can be found at   

Those awarded with scholarships will be attending a two-year or four-year college or university or an accredited automotive vocational program.

Lateiner: Diversity, Inclusion Needed to Stem Tech Shortage

The auto-industry influencer spoke at the ASE Education Foundation Instructor Training Conference.

UAF Welcomes GB Remanufacturing as Lifetime Trustee

Michael Kitching, president and CEO of GB Remanufacturing, will serve as the company’s representative on the UAF board of trustees.

Auto Value/Bumper to Bumper Announce Scholarship Winners

The recipients were selected from a competitive pool of student applicants from across North America.

Advance Shakes Up Executive Team, Launches Strategic Review

Former Home Depot exec Shane O’Kelly will take over as president and CEO effective Sept. 11.

Other Posts

Right to Repair: NHTSA Open to Short-Range Wireless Protocol

If the proposal sees the light of day, it would limit the scope of the Massachusetts data-access law.

AAM Group Names 2023 Scholarship Recipients

Each $1,000 scholarship is awarded for one year to a high school graduate in good scholastic standing. 

Lincoln Highway Leads to Vegas in ‘Road to AAPEX’ Season 2

This year, the spotlight shines on an ultra-rare 2002 Lincoln Blackwood as it embarks on a historic journey.

Arnold Motor Supply Acquires Barron Motor Supply

Both century-old companies will combine to expand services for the Eastern Iowa market.

Mergers and Acquisitions Automotive Aftermarket