SOUTHFIELD, Michigan – Federal-Mogul Motorparts’ Champion brand continues its expansion with the introduction of a full line of batteries for commercial vehicles, light vehicles, marine, golf cart, powersport and lawn-and-garden applications.
Initially introduced in major Southern California markets as a kickoff to a national campaign, the new products will be available throughout the country in March, the company said.
Powered by “positive-grid technology,” Champion batteries are engineered to optimize the flow of electricity, minimize corrosion and deliver consistent performance over battery life, according to Federal-Mogul Motorparts.
The Champion battery range includes 180 products across many applications.
For automotive uses, the line offers coverage for 98 percent of vehicles in operation, according to the company.
“We are excited to be able to offer our batteries to a wide variety of customers in many different industries, as now more automotive and heavy-duty technicians, along with DIYers and those who service boats and neighborhood electric vehicles, will benefit from Champion’s long history of quality products to fulfill their battery requirements,” said Michael Proud, vice president of marketing, Americas, Federal-Mogul Motorparts. “Champion has also recently rolled out new products from its expanded product portfolio, including light maintenance products and lifestyle elements, to give consumers a full range of choices for their automotive needs.”
In addition to batteries, the Champion product range includes bridge-style, beam, hybrid, winter and rear wiper blades; oil, air and cabin air filters; batteries for automotive, commercial, marine, golf cart and lawn-and-garden uses; premium capsules, HID and sealed beam headlights and LED and incandescent light bulbs; and replacement spark plugs for automotive, motorsports, small-engine and other applications, all with new packaging.
