SOUTHFIELD, Mich. Kevin Harvick, driver of the No. 29 Richard Childress Racing Chevrolet and official spokesperson for Federal-Mogul’s “Performance Driven” Champion brand of spark plugs, wipers and chemical additives, will chat live with racing fans and members of the Champion community during the next #ChampionChat social media session, Tuesday, June 11, at 7 p.m. Eastern. Anyone can join the 30-minute chat through Twitter or TweetChat.com.
Harvick will take time out from his preparations for this weekend’s Quicken Loans 400 Sprint Cup race at Michigan International Speedway to answer questions live from 7 to 7:30 p.m. eastern. To ask a question, simply log on to TweetChat.com or Federal-Mogul’s @ChampionPlugs Twitter feed and add the #ChampionChat hashtag to the end of each tweet.
Harvick is one of the most active users of social media among Sprint Cup drivers. In addition to his monthly #ChampionChat series, he connects with the Champion community through several innovative grassroots initiatives, including the brand’s annual “Search for a Champion” racing sponsorship contest. He also records video “Touts” that are available through the @ChampionPlugs Twitter feed as well as www.Tout.com (search for “#TeamChampion”).
“Kevin is one of the most popular and approachable drivers in all of motorsports and he looks forward to his monthly interactions with the Champion community,” said Jessica Wynn, brand strategy manager, Federal-Mogul. “Our grassroots programs have enabled both Kevin and the Champion brand to connect with an entirely new generation of fans who share a passion for performance in everything they do.”
Click here to add to your calendar: http://media.corporate-ir.net/media_files/ccs/champion.ics.
For more information on “Performance Driven” Champion products and programs, visit www.AlwaysaChampion.com.