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Continental Receives Diamond Award From The Alliance

Continental Commercial Vehicles & Aftermarket has received the prestigious Diamond Award from the Aftermarket Auto Parts Alliance.

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The award was presented during the Alliance’s annual winter shareholder meeting and channel-partner awards banquet on Dec. 10 at the JW Marriott Turnberry in Aventura, Florida.

Continental received the notable recognition for exceptional performance and excellence in 2019, delivering the highest year-over-year sales increase of any product line at Alliance Parts Warehouse (APW), with growth of 155% and an average fill rate of over 96%.

The Diamond Award was created to recognize APW channel partners that distinguish themselves from all others, named for the gemstone of the state of Arkansas, home to APW. Just as diamonds are known for their value and strength, APW Diamond Award recipients are channel partners that understand the value of a strong, collaborative relationship.

“The Continental team consistently outperformed our sales projections and continues to bring us great product offerings that are certain to keep that trend going,” said Nick Chapin, product manager at Alliance Parts Warehouse. “They have even traveled to our shops and stores, conducting over 25 training sessions during the past year. Continental has all the hallmarks of a true partner and such incredible service and partnership deserves to be recognized.”

James McGonagle, head of sales at Continental National, and Michael Westrom, manager of sales – traditional aftermarket at Continental, accepted the award on behalf of the Continental team.


“It is truly an honor to be recognized for vendor excellence by one of the world’s largest auto parts distribution groups and it is testament of our entire team’s commitment and dedication to the Aftermarket Auto Parts Alliance partnership.” McGonagle said.

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