In order to harmonize brand presence for consumers, ContiTech premium air springs announced it will officially transition to the worldwide brand name Continental.
The change to a stronger, well-known name better connects to Continental’s technology brand, the company said.
“The Continental brand is known globally with a high reputation with customers – consistently delivering world-class and innovative products and services,” the company said in a news release. “This rebrand allows Continental to make products more visible and increase market awareness as a premium supplier among customers.”
The only firsthand change customers will see is the transition of labeling on products and informative materials.
“We are excited about this change and look forward to the positive impact it will make,” said Garrett Oliveira, vice president of sales USA & Canada. “Continental is a brand recognized and respected worldwide, and our products reflect that commitment to quality and service. Customers know they can rely on our team. We’ll continue to provide exceptional service and high-quality premium air springs under the Continental name.”
Continental offers an expansive product portfolio of motion and suspension systems for the commercial-vehicle aftermarket. In the past, this portfolio consisted of three product brands: ContiTech, as the OE premium brand, with the widest product range and highest service; PHOENIX, the quality brand with 60 years of experience and various niche products; and PRIME-RIDE, the value choice with an attractive price/performance ratio.
