CRP Automotive Names Marie Yeager As Product Manager For Pentosin And Ajusa

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CRP Automotive Names Marie Yeager As Product Manager For Pentosin And Ajusa

In this role, Yeager will be responsible for managing product line life cycles from strategic planning to tactical activities, developing product sales and providing technical support as a subject matter expert.

Counterman Staff
By Counterman Staff
Published:

CRANBURY, N.J. — CRP Automotive has announced the appointment of Marie Yeager as product manager for the Pentosin and Ajusa brands. In this role, Yeager will be responsible for managing product line life cycles from strategic planning to tactical activities, developing product sales, and providing technical support as a subject matter expert.

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Michael Palm, vice president of marketing and brand management at CRP Industries Inc., made the announcement and stated, “Marie Yeager’s expertise in the chemical business and her experience in the development and marketing of new products for a wide variety of markets will be of great benefit to our product team and will help us to grow our Pentosin and Ajusa brands.”

Prior to joining CRP, Yeager spent 11 years as a product manager with Elementis Specialties, a global specialty chemicals company specializing in high value functional additives for a variety of industries including architectural and industrial coatings, personal care, and oilfield. In this role, Yeager was also responsible for product life cycle management, new product forecasting, product development, analysis and marketing.

Yeager holds a B.A. in Social Science from Rider University and an A.S. in Criminal Justice from Middlesex County College. She is a Red Cross Disaster Relief Responder and a member of the Phi Sigma Tau sorority. Yeager also earned a Customer Service Certification from Rockhurst University.

About CRP Automotive

CRP Automotive is a part of CRP Industries, a leader in the manufacture, marketing, and supply of automotive parts and industrial products. CRP Automotive provides some of the industry’s leading brand names, including ContiTech Automotive Belts, Rein® Automotive Parts and Accessories, Pentosin Technical Fluids, AJUSA Engine Parts, FERTAN Rust Treatment Products, and Atlantic Automotive Engineering Steering Systems. All products are backed by the CRP promise of quality and superior service. Founded in 1954 as the North American partner of Continental AG, CRP Automotive has established a solid reputation for exceeding its customers’ expectations. CRP maintains key distribution centers in the NAFTA market. 

For additional information, visit www.crpautomotive.com

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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