DEI Introduces Protect-A-Wire Now Available In New Bulk Spool Options

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DEI Introduces Protect-A-Wire Now Available In New Bulk Spool Options

DEI offers seven bulk spool options in colors; black, red and blue; all in 50-foot lengths.

Counterman Staff
By Counterman Staff
Published:

Protect-A-Wire in bulk spools blue and red-2

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AVON LAKE, Ohio — DEI’s Protect-A-Wire offers a cost effective way to protect expensive spark plug wire sets from burning, cracking or hardening, the company says. It also is an excellent choice for wire looms for a clean wiring installation, according to DEI.

Excessive underhood heat can cause arching, engine misfire or damage. Protect-A-Wire is constructed of high-temp-resistant glass fiber material developed to handle 500-degree F direct heat or 1,200-degree F radiant heat; Ideal for all electrical wiring, speedometer cable, or hose up to 10mm in diameter, Protect-A-Wire is resistant to hot oil and chemical spills, and adds protection against dirt and abrasion.

Now, DEI offers seven bulk spool options in colors; black, red and blue; all in 50-foot lengths. Diameter sizes range from 3/16”, 5/16” and 1/2”, ideal for race teams, engine builders and race shops for a clean, professional look that works with any electrical wiring, hose or fuel line.

For more information about Protect-A-Wire or other DEI high performance thermal products, visit www.DesignEngineering.com, call 800-264-9472, or e-mail:[email protected]. To keep up with the very latest DEI product introductions and company news connect on Facebook, Twitter, Pinterest or subscribe toDEI’s You Tube channel.

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About Design Engineering, Inc. (DEI)
Formed in 1995, Design Engineering Inc. (DEI) is a major U.S. manufacturer and supplier of high performance automotive aftermarket products selling worldwide to a large number of commercial markets – automotive and racing, V-Twin, Sportbike/Metric, ATV/UTV/Off-road, 12 Volt/Car Audio, Industrial, Marine, and Aeronautical. DEI, located in Avon Lake, OH, specializes in the development of thermal and acoustic performance products as well as cryogenic intake systems and related accessories under the CryO2™ brand, nitrous oxide systems and accessories under the Ny-Trex™ brand, acoustical insulation and sound deadening products under the popular Boom Mat™ brand, as well as a full line of performance coolant additives under the brand Radiator Relief™.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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