DENSO Develops Large-Screen Head-Up Display

DENSO Develops Large-Screen Head-Up Display

Head-up Display (HUD) technology projects important information, such as vehicle speed, onto the windshield so drivers can obtain critical information while keeping their eyes on the road.

KARIYA, Japan – As DENSO focuses on developing technologies that help keep a driver’s eyes on the road and hands on the wheel, the company has just unveiled what is believed to be the world’s largest projection size TFT LCD Head-up Display (HUD). HUD technology projects important information such as vehicle speed, onto the windshield so drivers can obtain critical information while keeping their eyes on the road. DENSO plans to introduce the new larger-display HUD to the global market in the 2015 timeframe.
"Since DENSO’s new HUD can show lane guidance and inform presence of pedestrians overlaid on the actual scenery, drivers can obtain information more quickly and naturally," said Hiroyuki Wakabayashi, executive director responsible for DENSO’s Information & Safety Systems Business Group. "DENSO is committed to providing the right information, in the right place, and at the right time to prevent driver distraction and improve safety worldwide."
DENSO’s new HUD can coordinate with sensor-based technologies to inform drivers the presence of pedestrians ahead. The new HUD also can coordinate with vehicle navigation and can project virtual directions and lane guidance on the windshield to provide information to the driver more quickly and naturally. DENSO designed the positions, colors and other indication factors of HUD to make for a more natural driving experience. DENSO also has raised display brightness by a factor of two to provide a clearer and brighter image even in direct sunlight.
HUD is among one of the Human Machine Interface (HMI) solutions that DENSO is researching and developing to help reduce driver workload. Currently, the company is researching how to quantify driver workload to create a better system solution for its customers. Earlier this year, the company launched its 7.5 inches full-color TFT HUD and currently is working on other vehicle programs in the Asian, North American and Europeans markets.
DENSO will exhibit the new HUD this week, in its booth at the 19th Intelligent Transport Systems World Congress 2012 in Vienna, Austria, Oct. 22-26, 2012.

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