DENSO Expands Its North American Headquarters

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DENSO Expands Its North American Headquarters

Counterman Staff
By Counterman Staff
Published:
Company is investing $10 million and adding 176 new jobs to expand its North American headquarters in Southfield, Mich.

 

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SOUTHFIELD, Mich. – Global automotive supplier DENSO is investing $10 million and adding 176 new jobs to expand its North American headquarters in Southfield, Mich. The investment, which includes the purchase of an existing 81,000-square-foot office building on its current campus, will increase its research and development capabilities in the region. The expansion is part of the company’s plan to invest nearly $1 billion and create 2,000 jobs in North America over a four-year span. Of this, more than $750 million and 1,200 will be in the United States alone.

 

122669densologo_00000071916“We’re on track with our North American investment commitment, and to date, of the 1,200 jobs we’ve committed to creating in the U.S., we’ve already added 1,100,” said Terry Helgesen, senior vice president, Industry Relations, DENSO International America, Inc. “Overall we have added more than 640 jobs in Tennessee, 425 in Michigan and 50 in California.”

Details of the DENSO’s North American Investment update:

In Michigan, DENSO will invest approximately $10 million and will add approximately 176 new jobs at DENSO International America (DIAM) in Southfield, Mich. The investment will expand research and development of next generation technologies to improve fuel economy and safety. Along with this, DENSO has purchased a new building on Oak Hollow Drive. The overall project includes laboratory and testing facilities to support the development of components for:

•Electric hybrid vehicles
•Gasoline direct injection systems
•High output alternators
•Infotainment and connectivity products

In Tennessee, DENSO will invest approximately $55 million and add 130 positions at DENSO Manufacturing Athens Tennessee (DMAT) to expand its gasoline direct injection lines. This is in addition to the $55 million investment and 130 new jobs that DENSO announced last year to localize its gasoline direct injection lines, bringing the total investment to $105 million and 260 new jobs.

In Montgomery, Ala., DENSO is investing approximately US$2.2 million to open a new shipping plant, named DENSO Manufacturing Michigan Alabama (DMMI-AL), resulting in at least 45 new positions. DMMI-AL will support the warehousing and shipping of Heating Ventilation Air Conditioning (HVAC) units and other parts for its North American customers. Start of operation is scheduled for April 2014.

For more information, go to www.globaldenso.com, or the European website www.denso-europe.com.

 

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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