DENSO Expands Starter/Alternator Coverage

DENSO Expands Starter/Alternator Coverage

New catalog contains more than 1,500 part numbers.

LONG BEACH, Calif. – DENSO has announced the availability of 238 new part numbers in its latest starter and alternator catalog (SA-CAT-0314), expanding coverage to a total of more than 201.6 million Units In Operation (UIO) for alternators and 200.5 million UIO for starters. Today, DENSO has a starter and alternator for more than 200 million vehicles currently on the road, which equals about 80 percent coverage, with more to come in the near future.
 
“With 1,521 parts numbers, DENSO covers a wide portion of the automotive market,” said Fran Labun, vice president, sales group, DENSO Products and Services Americas Inc. “The new starter and alternator part numbers increase our coverage of late-model Japanese and Korean vehicles, representing more than 86 million UIO.
 
“The wide assortment of conveniences and infotainment equipment in modern vehicles places increased demands on electrical components,” Labun added. “Our expanded coverage of cars, light trucks and vans gives DENSO customers a single source to cover their starter and alternator needs.”
 
Catalogs are available from DENSO sales representatives, or customers can place an order by emailing [email protected] or by calling Customer Service at 1-877-675-5463 (option 2).
 

You May Also Like

MEMA Names John Chalifoux Chief Sustainability Officer

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group.

MEMA, The Vehicle Suppliers Association, has named John Chalifoux as its chief sustainability officer and head of its newly launched Center for Sustainability.

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group. Most recently, Chalifoux was president and chief operating officer of MEMA’s Association for Sustainable Manufacturing (MERA).

Advance Launches ‘Diehards Choose DieHard’ Campaign

The campaign features former Marine sergeant and world-renowned climber Kirstie Ennis.

MEMA Establishes Center for Sustainability

The mission of the new Sustainability Center is to serve MEMA members wherever they are in their sustainability journey.

MEMA Names Jackson Executive Director of Strategy and Research

He most recently was executive director of strategy and research for MEMA’s light-duty original equipment division. 

MEMA Taps Gardner to Lead Marketing and Communications

Prior to MEMA’s reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions.

Other Posts

MEMA Reveals New Business Structure, Branding Strategy

MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Schaeffler Releases Technical Bulletins for LuK Product Line

For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.