KARIYA, Japan — To expand its business in the growing Chinese market, DENSO Corp. will expand and relocate its technical center, which is located in Shanghai and serves as part of DENSO’s regional headquarters in China. DENSO’s technical center will employ more than twice as many people as it does now, with about 7.2 billion yen to be invested by the end of fiscal year ending March 2014. The technical center is scheduled to start operations at its new site in June 2013.
“With this expansion, we aim to improve customer service and product competitiveness by designing more products locally and offering more market-specific designs,” said Yasushi Yamanaka, executive director in charge of DENSO’s Engineering Research and Development Center. As part of this relocation and expansion, the new technical center will add large test facilities including a wind tunnel to upgrade its product design and development capabilities. Since establishing its first Chinese production company in Yantai, Shandong, DENSO has increased the number of companies in the country to meet the growing market needs. Currently, DENSO has 22 production companies in China producing a variety of products including automotive air-conditioning systems, engine control components, fuel injection components, alternators, starters and car navigation systems. In addition to the Shanghai Technical Center, DENSO has another development base, DENSO Software Shanghai Co., Ltd., in Shanghai, which develops software for mass-produced products, mainly for car navigation systems.
