The Modern Industry eXpertise (MiX) Council of the Automotive Aftermarket Suppliers Association (AASA) announced that Jeff O’Hara, director of sales – retail markets, automotive batteries, East Penn Manufacturing, has been named to the council’s executive committee.
O’Hara brings more than 12 years of industry experience to the executive committee.
“We are thrilled to have Jeff join MiX’s executive committee,” said Ben Brucato, AASA senior director of engagement and group executive of MiX. “Jeff’s experience and industry knowledge will help ensure that MiX continues to address and solve timely industry challenges from a fresh point of view. Everyone who attends the council will benefit from his knowledge.”
As director of sales – retail markets, automotive batteries for East Penn Manufacturing, O’Hara oversees a small dedicated team focused on establishing and growing national, regional and specialty retail customers along with farm and home and hardware channels. His previous roles at East Penn Manufacturing included director of sales – brand automotive batteries, sales manager – branded automotive batteries, account executive – branded automotive batteries, and territory sales representative. He graduated from Ithaca College in 2006 with a BS in Business Management and joined East Penn as a sales trainee in 2008.
O’Hara, his wife, Sue, and their three children reside in Reading, Pennsylvania.
“I am honored to be joining the MIX executive committee after serving two years on the council,” O’Hara said. “I’m very excited to part of the leadership team to help diversify the MiX membership base to the member companies.”