East Penn’s Jeff O’Hara Named To AASA MiX Committee

East Penn’s Jeff O’Hara Named To AASA MiX Committee

O’Hara brings more than 12 years of industry experience to the executive committee.

The Modern Industry eXpertise (MiX) Council of the Automotive Aftermarket Suppliers Association (AASA) announced that Jeff O’Hara, director of sales – retail markets, automotive batteries, East Penn Manufacturing, has been named to the council’s executive committee.

O’Hara brings more than 12 years of industry experience to the executive committee.

“We are thrilled to have Jeff join MiX’s executive committee,” said Ben Brucato, AASA senior director of engagement and group executive of MiX. “Jeff’s experience and industry knowledge will help ensure that MiX continues to address and solve timely industry challenges from a fresh point of view. Everyone who attends the council will benefit from his knowledge.”

As director of sales – retail markets, automotive batteries for East Penn Manufacturing, O’Hara oversees a small dedicated team focused on establishing and growing national, regional and specialty retail customers along with farm and home and hardware channels. His previous roles at East Penn Manufacturing included director of sales – brand automotive batteries, sales manager – branded automotive batteries, account executive – branded automotive batteries, and territory sales representative. He graduated from Ithaca College in 2006 with a BS in Business Management and joined East Penn as a sales trainee in 2008.

O’Hara, his wife, Sue, and their three children reside in Reading, Pennsylvania.

“I am honored to be joining the MIX executive committee after serving two years on the council,” O’Hara said. “I’m very excited to part of the leadership team to help diversify the MiX membership base to the member companies.”

You May Also Like

MEMA Announces Plans To Position Organization For The Future

New structure will strengthen the voice and influence of suppliers and align MEMA with the industry’s transformation.

MEMA, the leading trade association in North America representing motor vehicle component manufacturers, announced a new business structure to better position the organization and the vehicle supplier community for the future.

The 118-year-old organization will now operate under one umbrella – MEMA – and represent automotive and commercial vehicle suppliers with two groups: MEMA Aftermarket Suppliers Group and MEMA Original Equipment Suppliers Group.

Eric Sills Of SMP Receives AASA Member Advocacy Award

Sills is a proud representative of the industry and goes above and beyond to secure a bright future for the aftermarket.

AWDA Announces New Officers And Governors

Effective Nov. 4, the new AWDA chair is Ashlee Arnold, vice president at Arnold Oil Company of Austin, Texas.

AASA Unveils New Website To Reduce Fraudulent Warranty Returns

The website’s goal is to educate parts professionals on how to recognize and stop fraudulent returns.

MEMA Presents Triangle Award To Charley Johnson 

The prestige of the Triangle Award arises from its selective process.

Other Posts

AutoZone Exec Philip Daniele to Keynote AASA Vision Conference

The conference is scheduled for April 11-12 in Chicago.

AASA Announces Details For 2023 Vision Conference

Vision is a must-attend event for all aftermarket professionals looking to stay on top of the industry trends and issues. 

NGK’s Franchelle Thomas Receives AASA DEI Award

Thomas, director of culture, communication & people for NGK, received the award on Nov. 2 at AAPEX in Las Vegas.

‘AMN Drivetime’ Quick Hit: AAPEX 2022

Check out this fun and fast-paced conversation with Bill Hanvey and Paul McCarthy as the countdown to AAPEX 2022 begins.