Elgin PRO-STOCK Brand Introduces U.S.-Manufactured One-Piece Thick-Wall Performance Push Rods

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Elgin PRO-STOCK Brand Introduces U.S.-Manufactured One-Piece Thick-Wall Performance Push Rods

New parts offer up to 40 percent greater column strength and increased stiffness, as well as centerless ground and hard-turned ends.

Counterman Staff
By Counterman Staff
Published:

ELGIN, Ill. — The Elgin PRO-STOCK brand has introduced a broad line of one-piece thick-wall performance push rods that provide up to 40 percent greater column strength and increased stiffness over conventional, 0.080-in.-wall rods, the company says. The new thick-wall push rods are produced in Elgin Industries’ state-of-the-art engineering and manufacturing facility in Elgin, Ill.

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The Elgin PRO-STOCK line now includes one-piece 5/16-in.-diameter push rods featuring 0.110-in. wall thickness and 3/8-in.-diameter rods with 0.137-in. wall thickness. Available lengths range from 7.900 in. to 9.400 in. for 3/8 push rods and 6.250 in. to 8.800 in. for 5/16 push rods.

Elgin PRO-STOCK one-piece push rods are manufactured from seamless, aircraft-quality chrome-moly material, then through-hardened and black oxide coated for superior strength and durability. Each part features a centerless ground and hard-turned 0.1565-in. x 210° radius ends for the ultimate in geometric precision and wear resistance.

“These new push rods provide the greatest column strength available for today’s performance engines, enabling engine builders to target higher RPMs and increased loads,” said Rick Simko, director, sales and marketing, Elgin Industries. “Each part was designed, built, machined and heat treated within our U.S.-based operations to ensure unsurpassed quality.”

Celebrating its 95th anniversary, Elgin Industries is one of North America’s leading manufacturers of original equipment, stock-replacement and performance engine and chassis components. The company is a Tier One supplier of OE engine and chassis components to organizations such as Chrysler, Deere & Company, Ford, General Motors, Harley-Davidson, Mack, and Navistar.

Elgin has earned dozens of quality awards and has received its certificates of registration to the ISO/TS 16949:2009 Quality Management System and ISO 14001:2004 Environmental Management System. It has received its Ford Q1 Quality Certification and is a Preferred Partner to JASPER Engines & Transmissions.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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