Energizer Holdings Introduces New Branding for Automotive Appearance Products

Energizer Holdings Introduces New Branding for Automotive Appearance Products

Additionally, its “Refresh Your Car!” fragrance brand launched the Essentials Collection, a new essential-oils-based product line available in select retailers nationwide.

Energizer Holdings recently introduced new branding for its Eagle One and Lexol brands, including new logos, color, packaging and taglines.

Additionally, its “Refresh Your Car!” fragrance brand launched the Essentials Collection, a new essential-oils-based product line available in select retailers nationwide.

“Auto enthusiasts around the country have come to expect high-quality products and the latest innovations from our classic auto appearance and fragrance brands,” said Lori Shambro, vice president of global marketing for Energizer Holdings. “Through in-depth market research, we’ve created new branding and product offerings that align with what our consumers are looking for, while maintaining the proven formulas that they have come to know and trust.”

Eagle One

The extensive line of Eagle One products now will feature “a sleek, modern and pro-inspired look and feel, while still delivering the same epic results for consumers,” according to the company.

“With easy-to-follow instructions and pro tips on the back of every product, it’s now even simpler for people to achieve that clean, professional look they want for their car,” the company added in a news release.


Vehicle owners have trusted Lexol products for more than 85 years to help them preserve, prolong and protect their finished-leather investments. The new branding features a refined look but maintains the same trusted formula, according to the company.

“Each bottle includes a new, easy-to-use cap that controls the release of the right amount of product to confidently care for any leather-care need,” the company added.

Refresh Your Car! Essentials Collection

Building on the latest scent trends, the new Refresh Your Car! Essentials Collection features three new, innovative fragrances that come in four different product formats, according to the company. The three fragrances, inspired by essential oils, include:

  • Stress-Free Lavender – “The sweet smell of lavender blends perfectly with hints of cedar, eucalyptus and sun-kissed blossoms to create a calming and relaxing atmosphere.”
  • Invigorating Grapefruit – “Distinct citrus fragrance comes through clear, while fresh herb and melon smells offer a subtle twist that will keep you feeling invigorated throughout the day.”
  • Rejuvenating Ocean Breeze – “The smell of crisp, clean ocean air, coupled with the alluring scents of citrus and flowers makes this soul-rejuvenating fragrance a great option for everyday use.”

All three scents are available as mini diffusers, vent sticks, serene shaped paper and gel jars. To learn more, visit the company’s website.

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