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Epicor And Shopatron To Offer Integrated eCommerce Solution For Automotive Aftermarket Suppliers

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Consumer transactions to be fulfilled through Epicor Parts Network distributor locations.

 

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AUSTIN, Texas — Epicor Software Corp. announced an agreement with Shopatron, an industry-leading provider of enterprise-class distributed order management solutions, to offer an integrated B2C eCommerce platform for automotive aftermarket suppliers. Epicor will work with industry suppliers to implement Shopatron’s cloud-based distributed order management solutions and route the resulting transactions through Epicor Parts Network (formerly Internet AutoParts) connected distributors.

Manufacturers of more than 1,000 consumer goods brands such as Honda Engines, Ducati, Arctic Cat and Polaris use Shopatron’s order management solutions to drive online sales that are ultimately fulfilled by local distributors or retail providers through in-store pickup or ship-from-store fulfillment. Companies using Shopatron report an average increase of 49 percent in online sales after implementing the solution, while 57 percent of participating retailers increase their purchases from Shopatron-powered manufacturers.

As a member of the Shopatron Alliance program, Epicor will assist aftermarket suppliers in establishing their cloud-based eCommerce platforms and integrate Shopatron order management functions with the industry-leading Epicor Parts Network, which comprises approximately 29,000 replacement parts distributor/jobber locations. All parts, automotive pricing and availability information used by the Shopatron solutions will be provided through the Epicor ePartExpert electronic catalog.

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“This collaboration will enable aftermarket manufacturers to dramatically expand their sales reach and control the way their brands are represented online while supporting their distribution channel partners,” said Scott Thompson, vice president, automotive, retail distribution solutions for Epicor. “This innovative solution can also help local parts providers connect with new customers whom they otherwise might never encounter through normal business operations.”

Shopatron’s order routing capabilities automate fulfillment through assigned dealers or distributors to comply with a brand’s territory policies and best practices, so consumers purchasing through Shopatron-powered eCommerce sites have the option to pick up their products or receive a shipment from the designated local provider. Selection of the local provider can be based on a number of criteria, including location, availability, price, and customer satisfaction ranking.

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“The respective strengths of Shopatron and Epicor make for a natural and powerful partnership,” said Michael Quinn, vice president of alliances for Shopatron. “Together, we’re making it easy for manufacturers to execute on strategic direct-to-consumer initiatives with technology that supports their retail and wholesale partners and gives customers a superior shopping experience.”

To learn more, please contact your Epicor representative, visit the Epicor exhibit (2238) at the 2014 AAPEX Show, Nov. 4-6 in Las Vegas, call Epicor toll-free at 888-463-4700, or email [email protected].

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