'Experience the Transformation' 2014 Tour Features ITW Global Brands: Rain-X, Gumout And Black Magic

‘Experience the Transformation’ 2014 Tour Features ITW Global Brands: Rain-X, Gumout And Black Magic

The 2014 tour, created and managed by GES (Global Experience Specialists), will be on display showcasing the new interactive demos that will be presented at more than 20 automotive consumer events around the country from NHRA and Formula Drift races to Woodward Dream Cruise, SEMA and Carlisle Ford Nationals.

HOUSTON, Texas – ITW Global Brands has announced the new 2014 “Experience The Transformation” tour featuring its automotive aftermarket products Rain-X, Gumout and Black Magic. The mission of the tour is to demonstrate how the products help drivers transform their vehicles inside and out.
 
“This year’s tour is a major transformation from 2013," said Debbie Hodson, ITW Global Brands marketing and communications director. "The consumer experience is much more interactive. We want consumers to engage with our brands, learn how they work and what benefits our products offer.”
 
The 2014 tour, created and managed by GES (Global Experience Specialists), will be on display showcasing the new interactive demos that will be presented at more than 20 automotive consumer events around the country from NHRA and Formula Drift races to Woodward Dream Cruise, SEMA and Carlisle Ford Nationals.
 
The demo examples include:
 
•Try our Transformation Trivia Challenge – a converted gas pump now features three different two-sided touch screen trivia challenges, one representing each brand with six questions per brand.  Do your best and you can win samples and prizes.
•Transform Your Engine with Gumout – showcases six Gumout products, including the new Multi-System Tune-Up, and demonstrates how each work within your vehicle.
•Black Magic’s Tricks for Transformation is a touchscreen demo experience that highlights the benefits of Black Magic’s top performing tire care, wheel care and interior products.
•Transform Your Driving Visibility with Rain-X – shows consumers the difference between driving with Rain-X Original Treatment and without it
 
Samples and premiums will be available varying by event, including T-shirts, hats, ponchos, umbrellas, key chains, beverage holders, sponges, collector pins and 2-ounce samples of Rain-X Original Treatment and Black Magic Tire Wet. Consumers also have the ability at each event to join the brand’s database to receive additional information and a free Gumout, Black Magic or Rain-X product back by mail up to $8.99 value.
 
For a detailed list of tour events, visit: http://blackmagicshine.com/events.php.
 

You May Also Like

GPC Acquires Largest US NAPA Independent Store Owner

MPEC, founded in 1938 and based in Rockford, Illinois, has 181 locations across the Midwest.

Genuine Parts Company (GPC), global distributor of automotive and industrial replacement parts, announced it acquired Motor Parts & Equipment Corporation (MPEC), effective April 30, 2024, for its U.S. Automotive business.

MPEC, founded in 1938 and based in Rockford, Illinois, is the largest independent owner of NAPA Auto Parts stores in the U.S., operating 181 locations across Illinois, Indiana, Iowa, Michigan, Minnesota and Wisconsin, according to GPC.

Schaeffler Group USA Expands Product Portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.

Registration for AAPEX 2024 Now Open

AAPEX 2024 will combine demos and training; business education sessions; and in-person networking.

HDA Truck Pride Raises $35,000 for Kids Matter International

Organization provides essential resources and educational opportunities to children in Grapevine, TX.

Other Posts

Genuine Parts Company Announces CEO Leadership Transition

Paul D. Donahue will become executive chairman, while William P. Stengel, II will succeed Donahue as president and CEO.

2024 to be a ‘Year Of Action’ for ASE, Says Chairman

New ASE Chairman Tom Trisdale says the challenges of repairing vehicles and the pressures facing technicians have never been greater.

The Impact of Trade and Tariffs on the Aftermarket

Numerous components make up “landed costs,” but duties, taxes and tariffs can often be a detriment to global trade.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.