HOUSTON, Texas – ITW Global Brands has announced the new 2014 “Experience The Transformation” tour featuring its automotive aftermarket products Rain-X, Gumout and Black Magic. The mission of the tour is to demonstrate how the products help drivers transform their vehicles inside and out.
“This year’s tour is a major transformation from 2013," said Debbie Hodson, ITW Global Brands marketing and communications director. "The consumer experience is much more interactive. We want consumers to engage with our brands, learn how they work and what benefits our products offer.”
The 2014 tour, created and managed by GES (Global Experience Specialists), will be on display showcasing the new interactive demos that will be presented at more than 20 automotive consumer events around the country from NHRA and Formula Drift races to Woodward Dream Cruise, SEMA and Carlisle Ford Nationals.
The demo examples include:
•Try our Transformation Trivia Challenge – a converted gas pump now features three different two-sided touch screen trivia challenges, one representing each brand with six questions per brand. Do your best and you can win samples and prizes.
•Transform Your Engine with Gumout – showcases six Gumout products, including the new Multi-System Tune-Up, and demonstrates how each work within your vehicle.
•Black Magic’s Tricks for Transformation is a touchscreen demo experience that highlights the benefits of Black Magic’s top performing tire care, wheel care and interior products.
•Transform Your Driving Visibility with Rain-X – shows consumers the difference between driving with Rain-X Original Treatment and without it
Samples and premiums will be available varying by event, including T-shirts, hats, ponchos, umbrellas, key chains, beverage holders, sponges, collector pins and 2-ounce samples of Rain-X Original Treatment and Black Magic Tire Wet. Consumers also have the ability at each event to join the brand’s database to receive additional information and a free Gumout, Black Magic or Rain-X product back by mail up to $8.99 value.
For a detailed list of tour events, visit: http://blackmagicshine.com/events.php.
