'Experience the Transformation' 2014 Tour Features ITW Global Brands: Rain-X, Gumout And Black Magic

‘Experience the Transformation’ 2014 Tour Features ITW Global Brands: Rain-X, Gumout And Black Magic

The 2014 tour, created and managed by GES (Global Experience Specialists), will be on display showcasing the new interactive demos that will be presented at more than 20 automotive consumer events around the country from NHRA and Formula Drift races to Woodward Dream Cruise, SEMA and Carlisle Ford Nationals.

HOUSTON, Texas – ITW Global Brands has announced the new 2014 “Experience The Transformation” tour featuring its automotive aftermarket products Rain-X, Gumout and Black Magic. The mission of the tour is to demonstrate how the products help drivers transform their vehicles inside and out.
 
“This year’s tour is a major transformation from 2013," said Debbie Hodson, ITW Global Brands marketing and communications director. "The consumer experience is much more interactive. We want consumers to engage with our brands, learn how they work and what benefits our products offer.”
 
The 2014 tour, created and managed by GES (Global Experience Specialists), will be on display showcasing the new interactive demos that will be presented at more than 20 automotive consumer events around the country from NHRA and Formula Drift races to Woodward Dream Cruise, SEMA and Carlisle Ford Nationals.
 
The demo examples include:
 
•Try our Transformation Trivia Challenge – a converted gas pump now features three different two-sided touch screen trivia challenges, one representing each brand with six questions per brand.  Do your best and you can win samples and prizes.
•Transform Your Engine with Gumout – showcases six Gumout products, including the new Multi-System Tune-Up, and demonstrates how each work within your vehicle.
•Black Magic’s Tricks for Transformation is a touchscreen demo experience that highlights the benefits of Black Magic’s top performing tire care, wheel care and interior products.
•Transform Your Driving Visibility with Rain-X – shows consumers the difference between driving with Rain-X Original Treatment and without it
 
Samples and premiums will be available varying by event, including T-shirts, hats, ponchos, umbrellas, key chains, beverage holders, sponges, collector pins and 2-ounce samples of Rain-X Original Treatment and Black Magic Tire Wet. Consumers also have the ability at each event to join the brand’s database to receive additional information and a free Gumout, Black Magic or Rain-X product back by mail up to $8.99 value.
 
For a detailed list of tour events, visit: http://blackmagicshine.com/events.php.
 

You May Also Like

Advance to Spin Off Worldpac as Company Reports Operating Loss

Advance also will divest its Canadian business and announced a $150 million cost-reduction program.

New Advance Auto Parts CEO Shane O’Kelly served as a U.S. Army captain in the 1990s after graduating from the U.S. Military Academy at West Point.

Early in Advance’s third-quarter conference call on Nov. 15 – during which the company reported an operating loss of $43.7 million – O’Kelly said his time in the military taught him the importance of aligning an organization “around fewer measurable goals while ensuring while ensuring discipline and accountability in the process to achieve those goals.”

Counterman on Holiday

Counterman will send its regularly scheduled Thursday e-newsletter on Friday, Nov. 24.

Dana Receives MEMA Aftermarket Suppliers DEI Award

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

Roger McCollum to Serve as UAF Chairman

McCollum replaces outgoing chairman Bob Egan, who has transitioned to the role of chairman emeritus for the foundation.

Philips Work Light Earns Best New Tool for Repairs Award

The Philips Xperion 6000 UV Pillar work light received the award from the Import Vehicle Community at AAPEX in Las Vegas.

Other Posts

Right to Repair Triumphs in Maine Referendum

At press time, more than 80% of Maine voters had answered “yes” to Ballot Question 4.

Fenix Parts Completes Acquisition of Brothers Auto Parts

Brothers is a full-service automotive recycler servicing the Indianapolis market.

WIX Filters Announces Promotion Winners

The 2023 “Win with WIX” installer promotion took place from June 27 through Aug. 25.

Raybestos Launches Updated Website

The website is designed for easier navigation with updated content and an overall sleek new design.