The extra Loyalty Program launches At SEMA 2017, Rewarding Shops For Bosch And Castrol Purchases

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The extra Loyalty Program launches At SEMA 2017, Rewarding Shops For Bosch And Castrol Purchases

The program offers valuable awards for shops purchasing eligible Bosch-branded parts and Castrol lubricants and fluids from more than 50 participating distributors.

Counterman Staff
By Counterman Staff
Published:

Independent Automotive Repair Shop owners in the United States and Canada have a new way to get rewarded for the purchases they make every day to repair cars. The extra Loyalty Program will launch at SEMA 2017 this year, offering valuable awards for shops purchasing eligible Bosch-branded parts and Castrol lubricants and fluids from more than 50 participating distributors.

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Shop owners can sign up for free at www.extra-awards.com in the United States, www.extra-awards.ca in Canada or at the extra Loyalty booth at SEMA, booth #33246 in the Upper South Hall. Registering for the program requires only contact information and their distributor account numbers. To earn extra points, shops can choose up to 8 distributors who will provide the shop’s monthly eligible purchases to be added to the shop’s extra account. The system is completely paperless, allowing shops to focus on repairing cars, not on submitting receipts.

extra points earned can be redeemed at any time and expire on December 31st of the year following the one in which they are earned. With more than 1 million awards available and at least 100,000 awards on special discount daily, shops can pick up power tools, BBQ grills, electronics, airline tickets and more, all for continuing to purchase reliable, premium brands like Bosch and Castrol®.

As the extra Loyalty program grows, additional companies and products will be added, creating a greater opportunity for shops to receive awards for the parts and services they buy. Additionally, extra bonus point promotions will run during the year, offering members up to 10x extra points for their purchases.

The extra Loyalty Program started in 2009 in Germany and has since grown to more than 50 countries with 115,000 users nationwide. Shop owners in Europe, the Middle East, South Africa, Asia and now the United States and Canada can earn points and redeem them for great awards through the extra loyalty program.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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