ExxonMobil, Corvette Racing Extend Lubricant Technology Partnership

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ExxonMobil, Corvette Racing Extend Lubricant Technology Partnership

ExxonMobil to provide Mobil 1 lubricant technology and engineering support to the Corvette Racing team. This is the 18th consecutive year the Mobil 1 brand has been a major associate sponsor of Corvette Racing and "Official Lubricant of Corvette Racing."

Counterman Staff
By Counterman Staff
Published:

FAIRFAX, Va. – ExxonMobil and Corvette Racing are extending their collaborative partnership that provides Mobil 1 lubricant technology and engineering support to the Corvette Racing team and the Chevrolet Corvette C7.Rs.
 
The renewed collaboration marks the 18th consecutive year in which the Mobil 1 brand has been a major associate sponsor for Corvette Racing and the “Official Lubricant of Corvette Racing.”
 
“Our affiliation with ExxonMobil and Mobil 1 lubricants has been a tremendously successful partnership in the garage and on the track, ultimately helping us win more races,” said Jeff Chew, manager of business strategy and operations for Chevrolet Racing. “It’s such a profound benefit to have a sponsor like Mobil 1 that also contributes lubricant technologies to help us optimize powertrain performance, improve fuel economy benefits and increase horsepower output without sacrificing engine durability.”
 
ExxonMobil engineers work closely with Pratt & Miller and Corvette Racing to develop and test new lubricant technologies that touch nearly every moving part of the racecar – protecting against wear and increasing efficiency and performance. This collaboration has contributed to the advancement of Mobil 1 motor oils, gear oils and greases found in many GM production vehicles and at auto parts retailers, repair shops and oil change centers across the country.
 
“Our deep involvement with Chevrolet, from Corvette production models available to consumers to the thrilling new Chevrolet Corvette C7.R, provides a powerful platform to fully demonstrate and prove the protection and performance benefits of Mobil 1 products,” said David Tsurusaki, strategic global alliance manager, ExxonMobil Fuels & Lubricants. “This ongoing partnership with Corvette Racing allows us to continue testing and developing lubricant technologies that stand up to some of the most demanding conditions a vehicle and an engine can experience.”
 
The Corvette Racing and Mobil 1 teams will work throughout the TUDOR United SportsCar Championship season to customize and improve the lubricant packages for the No. 3 and No. 4 C7.Rs as they navigate the highly competitive GT Le Mans class across a variety of tracks and racing conditions.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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